Reporting to Head of Client Insights & Customer Journey, this is an exciting opportunity for a proactive, dynamic and operational individual to join the Global Brand & Client Department at McLaren Automotive.
What you will do:
* Performance measurement — maintain campaign and market dashboards linking awareness, engagement, qualified leads, orders and early CLV; ensure definitions align to the global scorecard.
* Attribution & ROI — assemble clean data for attribution models and run practical incrementality tests; translate outputs into simple allocation guidance for channels and markets.
* Funnel diagnostics — identify bottlenecks by market/retailer (response time, test drive conversion, order drop off) and drive corrective actions with the Customer Journey team.
* Campaign readouts — produce crisp pre/mid/postlaunch reviews with clear actions; close the loop with Brand Marketing & Communications and Global Digital.
* Forecast support — contribute to demand forecasts by turning performance trends into near term conversion expectations.
* Market enablement — equip Regions with playbooks and benchmarks; coach retailer teams on the few metrics that matter for speed and conversion.
What you will bring:
* Experience: 3+ years in performance analytics for luxury/automotive or high consideration lead gen; comfortable with regional nuances and distributor retailer execution.
* Commercially minded analyst who can prioritise actions over noise; excellent communicator with senior and nontechnical stakeholders.
* Tools: Power BI/Fabric, Microsoft Copilot; familiarity with Attribution workflows; Dynamics 365 CRM/CI and web analytics basics.
* Ways of working: inclusive, concise, and rigorous on comparability and definitions.
* Budget optimiser insights — AI assisted recommendations that blend attribution signals with funnel health to reallocate spend by market/channel.
* Anomaly & outlier detection — early warning for spend/lead spikes or conversion dips tied to creative, journey or retailer process issues.
* Narrative copilots — auto draft “so what / now what” for performance packs with source links and confidence bands.
Personal Attributes:
* Operational, highly analytical, who can operate under pressure
* Comfortable presenting to all levels of the organization
* Extremely high level of attention to detail
* Confident in dealing with challenging situations and relationships
* Able to adapt in a fast paced, high-pressured, ever-changing environment
* Proactive in seeking support and guidance where needed
* Resilient, energetic, passionate and enthusiastic
* A natural implementer and highly focused, process oriented
* Strong understanding of data and analytics
* Effective at working and collaborating within large teams
* Able to engage and maintain frequent and constructive communication with intercultural teams and audiences
* Capacity to multitask and work on projects with varied lead-times
* A clear understanding of, and passion for the McLaren Brand is a key requirement
* High Computer literacy, strong ability to build comprehensive data reports and insights
#J-18808-Ljbffr