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Digital marketing manager

Birmingham (West Midlands)
DS Smith
Digital marketing manager
Posted: 9h ago
Offer description

About the role

Have a passion for digital innovation and data-driven growth? Are you seeking a new challenge?

We have a fabulous opportunity at DS Smith for a motivated, energetic and experienced digital specialist to join us as Digital Marketing Manager for our Recycling and Paper divisions. This is a fantastic role for the right candidate with a real opportunity to lead our EMEA digital agenda and support ambitious growth targets across a dynamic, international business.

You will be the lead in developing and executing integrated digital marketing plans designed to generate qualified leads and drive pipeline growth. You will also actively contribute to and lead on the delivery of strategic campaigns across the EMEA region, working closely with our European commercial and sales teams to deliver high-impact B2B communications.

You will manage the development and delivery of the digital roadmap, including website management, social media, SEO, PPC, and email marketing. By adopting a proactive approach to marketing automation and AI tools, you will ensure our messaging is customer-driven, innovative, and positioned at the forefront of the industry.

This role requires excellent stakeholder management skills with the ability to influence commercial teams across Europe. Experience in sourcing data-driven insights, managing external agencies, and deploying multi-channel campaigns is the key to being successful in this role, alongside being a passionate advocate for digital excellence across the business.

So, if you are results-orientated, with strong analytical skills and a flair for digital storytelling, then we might be looking for you!

About you

1. Degree or equivalent in a related field (Marketing/Communications)
2. Demonstrable experience in a B2B Digital Marketing or similar role
3. Exceptional analytical and data-driven decision-making skills
4. Expert in marketing automation, CRM, and web analytics tools (e.g., Optimizely)
5. Able to work independently while maintaining strong working relationships with international colleagues
6. Pragmatic, detail-orientated & delivery focused
7. Adaptable mindset to manage emerging AI trends as well as planned activities
8. Confident, highly motivated and results-orientated

Benefits

9. Competitive salary
10. Discretionary bonus
11. 25 days holiday plus bank holidays
12. Pension scheme, life assurance and income protection
13. Employee Assistance Programme
14. Employee Discounts
15. Cycle to work scheme

Location: This is a home-based role, with some travel to our sites as required.

About us

We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East, and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!

Fair recruitment at DS Smith

To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.

Our people come from diverse backgrounds, bring different perspectives, ideas, and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria.

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