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Senior manager, lodging benefit & partner marketing

London
American Express
Marketing
Posted: 15h ago
Offer description

At American Express, our culture is built on a 175-year history of innovation, shared and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express entered the travel business in 1915 and today is one of the world’s largest luxury travel and lifestyle service networks. The Travel & Lifestyle Services (TLS) business provides exclusive access, differentiated value, extraordinary service, and unrivaled expertise to premium Card Members seeking leisure or business travel, as well as a variety of lifestyle services. The TLS COE (Center of Excellence) is tasked with uniting the travel and lifestyle benefits and strategic travel partner relationships globally to create structured and focused plans towards advanced Card Member engagement with Amex travel benefits, and making membership an indisputable competitive advantage

The Global Strategic Partnerships and Marketing (GPM) team within TLS/Amex Travel brings together the best travel partners in the world to create unparalleled value and unforgettable experiences across the travel journey - and amplifies this to Card Members wherever they are.

How will you make an impact in this role?

The Senior Manager, Lodging Benefit & Partner Marketing position is an exciting opportunity to lead the international marketing strategy for two flagship lodging benefits designed for our premium Card Members.This role will be responsible for elevating our strategic partners and benefits across marketing channels, driving value for our critical external travel partners and deepening Card Member engagement with their lodging benefits.The successful candidate will be a strong marketer and innovator who is comfortable influencing internal partners and collaborating with external travel partners and who will bring a deep understanding of international markets and the ability to think broadly and strategically to shape market direction and guide execution through cross-functional collaboration. This role requires excellent judgment, analytical rigor, and the ability to influence and align senior stakeholders to deliver on long-term business objectives.Join a dynamic marketing organization and be part of a central team leading hotel benefit marketing strategy

Key Responsibilities

1. Partner Marketing

Define the International Partner Marketing strategy for our lodging partners (+2,000 hotels), supporting the launch of marketing initiatives across TLS and Enterprise channels across the international markets.

Manage external partner communication, including consulting on marketing strategies to drive growth, build/present quarterly marketing reviews to strategic lodging partners and evolve partner marketing reporting capabilities to effectively communicate the value of marketing.Provide thought leadership and partner with key internal stakeholders to unlock new opportunities and influence how our strategic partners and benefits show up in new channelsPartner with external agencies to support marketing workstreams
2. Lodging Benefit Marketing Strategy

Develop cross-channel marketing strategies for Amex Travel’s lodging benefits, collaborating with enterprise teams Lead annual strategic marketing planning, budgeting, and calendar development for marketing messaging Design and develop a strategic high performing marketing and communications plans that drives Card Member engagementCreate and manage centralized marketing assets, including toolkits to enable benefit marketing integration across the enterpriseManage marketing governance process to ensure alignment with benefit positioning strategy and compliance / brand standardsOwn curated international offers strategy, collaborating closely with Lodging Strategic Partnerships team, external lodging partners, and cross functional partners across the enterprise.Collaborate with Digital Customer Experience team on uplifting of Card Member digital experiences to support benefit engagement and usageManage a direct report

Minimum Qualifications:

3. Extensive marketing experience.
4. University Degree (or equivalent) preferably in marketing
5. Strategic marketer and critical thinker able to articulate strategy to senior audiences and convert into clear, actionable plans
6. Experienced in partnerships, travel, loyalty, or premium consumer marketing
7. Demonstrated partner management experience and a growth mindset, including a track record of success building/nurturing relationships with internal/external partners.
8. Impactful and efficient communicator with ability to simplify complex messages into clear and actionable recommendations and confidently deliver to variety of audiences
9. High level of motivation, ability to act autonomously to drive forward partnerships, strong work ethic with comfort working in a dynamic, evolving, and fast paced international team
10. Data-driven mindset with strong analytical skills to synthesize insights and inform strategies.
11. Excellent organization and project management skills, and ability to prioritize and flawlessly manage multiple projects, keen attention to detail and a track record of executional excellence.
12. Proven ability to build strong relationships, seamlessly collaborate and influence stakeholders in cross-border environments, and build followership

Non-considerations for sponsorship:

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

13. Competitive base salaries
14. Bonus incentives
15. Support for financial-well-being and retirement
16. Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
17. Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
18. Generous paid parental leave policies (depending on your location)
19. Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
20. Free and confidential counseling support through our Healthy Minds program
21. Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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