BJ159 Area Sales Manager
Location: South West
Salary: £40,000 Per Annum with OTE £45k + Company Car
Working Hours: 39 hours per week, 5 days out of 7
Overview
First Military Recruitment are currently seeking an Area Sales Manager on behalf of one of our excellent retail clients based across the South West. This is an exciting opportunity to join a rapidly expanding retail business and play a key role in driving regional sales performance, supporting multiple branches, and leading from the front to deliver commercial success and exceptional customer experiences.
Duties and Responsibilities
* Take responsibility for achieving and exceeding sales targets across all branches within your region.
* Work closely with Branch Managers to implement sales strategies and identify new commercial opportunities.
* Monitor and analyse branch performance through sales reports, KPIs, and balanced scorecards, providing feedback and guidance for improvement.
* Support and develop Branch Managers and teams to deliver outstanding customer service and consistent operational standards.
* Ensure each branch upholds the company’s brand standards, compliance policies, and Health & Safety procedures.
* Support with staff training and development to enhance selling skills and product knowledge.
* Produce accurate and timely sales reports, forecasts, and competitor analysis.
Skills and Qualifications
* Proven ability to drive sales performance and achieve targets across multiple locations.
* Strong leadership, coaching, and communication skills with the ability to inspire teams.
* Excellent organisational and time management skills, with the ability to prioritise under pressure.
* Confident analysing data and using insight to influence branch performance.
* Commercially aware and customer-focused with a proactive, hands‑on approach.
* Full UK driving licence (required).
* Experience working with both retail and trade customers is advantageous.
Benefits
* Competitive salary with achievable OTE
* Company car and fuel allowance
* Opportunities for career progression within a growing national business
* Ongoing training and professional development
* Supportive, people‑focused company culture
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