Are you passionate about data-driven marketing and customer engagement? We're looking for a CRM & Automation Manager to play a key role in shaping our transformation strategy.
As part of our Marketing team, you'll own the CRM strategy, ensuring campaigns are personalised, automated where possible, and optimised across multiple channels to enhance engagement, retention, and revenue.
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A career at Tenpin is like no other. Build Your Future. The opportunities are endless, and the benefits are pretty cool too
Overall purpose:
We're looking for a CRM & Automation Manager As part of the Marketing team, you will deliver our CRM strategy, ensuring our campaigns are data-driven, personalised, optimised across multiple channels and automated where possible. Working closely with our in-house team and agency partners you will utilise our platforms to develop and execute customer lifecycle programmes that drive engagement, retention, and revenue.
Duties and responsibilities:
* Build and develop our existing CRM strategy to enhance customer engagement, retention, and lifetime value, ensuring each stage of the customer lifecycle is optimised for long-term growth.
* Monitor key performance metrics, analyse campaign data, and provide actionable insights to the wider Marketing team to improve our engagement and conversion rates with a real focus on driving ROI and incremental revenue.
* Work with our agency partners to develop CRM workflows within Braze across direct-to-consumer channels including email, SMS, App, and Direct Mail.
* Identify opportunities for personalisation, audience segmentation, and customer journey improvements across our wider Marketing campaigns.
* Continuously identify opportunities to improve our processes and automation efficiencies to maximise customer engagement and revenue growth.
* Build strong relationships with teams across the business through credible, fact-based discussions, which seek to fulfil our business objectives.
Skills and knowledge:
* Experience working with Braze or similar customer engagement platforms.
* A strong understanding of segmentation, personalisation, optimisation and automation strategies.
* Experience running performance analysis, producing reports and sharing insights.
* Experience in stakeholder engagement, cross-functional collaboration and agency management.
Our Fantastic Benefits
* 33 days holiday (including Bank Holidays)
* Enhanced Maternity, Paternity, Adoption leave
* Enhanced pension contribution – 5% joint contribution
* Discretionary Bonus Scheme
* Tenpin Treats – Retailer discounts and Best Doctors
* Free Bowling
* Medicash
* Employee Assistance Programme
* Free counselling
* Life assurance (4x annual salary)
* Birthday off
Career Development
Looking for career development? Tenpin is the place to start. We value great people and offer opportunities for advancement, with many of our managers having started as Team Members.
What Happens Next?
Ready to grow your career with us? Click apply and complete our quick 2-minute application.
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