Job Description:
Marketing Campaign Analyst
Bupa Place, Manchester M50 3SP – hybrid, 2 - 3 days per week in the office
Salary circa £34000 - £42500 depending on experience
Permanent
Full time 37.5 hours
The role
A brilliant opportunity for a data-driven, customer-focused individual to deliver targeted marketing activity, customer insight, reporting and analysis to support our marketing and strategy function and the business units
You’ll deliver improved direct response campaign results from Bupa UK’s database marketing systems and build successful working relationships with internal stakeholders and external data suppliers.
What you’ll do
1. Improve ROI of campaigns using available targeting and segmentation tools to best effect
2. Deliver effective new sales and marketing campaigns.
3. Deliver data requests for research and service purposes.
4. Monitor and report on campaign effectiveness, making sure results are communicated openly and honestly.
5. Manage the day to day operational “suppression” criteria to ensure that all customer communications produced by the team are compliant with data protection legislation, customer preferences, MPS and TPS, and internal suppression criteria.
6. Own the direct response campaign activity for specific stakeholder areas.
7. Work with the Senior Campaign Analyst and relevant stakeholders to shape the contact strategy, developing customer centric campaigns.
8. Identify and implement process efficiencies.
9. Implement best practice Campaign Management processes in Database Marketing:
10. Ensure that all data provided is fit for purpose, accurate and that all communications comply with regulatory requirements, and internal and industry standard practices in terms of permissions, frequency and number of communications.
11. Ensure all campaign documentation is completed and deliver 100% compliance in the monthly audits.
12. Proactively identify enhancements to Bupa UK’s database, data and models
13. Identify data quality issues, liaise with owners across the business to address these, and monitor delivery of improvements.
14. Identify need for new propensity models or new data items and sources.
You
15. Proven and significant commercial experience of delivering marketing campaigns in a data environment.
16. Experience with Adobe Campaign, or similar campaign management system
17. Understanding of databases, with direct experience of query tools, SQL, SAS within a marketing context
18. Comfortable presenting all types of information, complex data and strategic recommendations to wide ranging audiences at all levels
19. Excellent written and verbal communication skill and a keen eye for detail
20. Credible, influential communication and stakeholder management skills
21. Excellent planning, organisational and time management skills
22. Strong commercial awareness and customer focus
23. A collaborative team worker, able to show initiative when working as an individual
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You’ll receive the following benefits and a whole lot more:
24. 25 days holiday each year (pro rata for part time employees), increasing through length of service, with the option to buy or sell days.
25. 3 paid volunteering days annually (pro rata for part time staff)
26. Enhanced pension and life insurance
27. Annual performance-based bonus scheme
28. Bupa health insurance as a benefit in kind
29. Option to join dental insurance scheme at a discounted rate.
30. Access to our Digital GP platform on you mobile
31. Emotional wellbeing support
32. Access to family mental health line
33. Financial wellbeing channels
34. Support for carers
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.