Senior Social Media Manager
Location: Office-based, Leeds (LS11)
Salary: £40,000 – £50,000
About the Role
We’re looking for a dynamic, creative, and results-driven Senior Social Media Manager to lead the social media strategy for YDS Group — the powerhouse behind Smile White and Yorkshire Dental Suite.
This is a truly exciting time to join us. With ambitious growth plans and bold brand visions, you’ll play a key role in shaping how our brands connect, engage, and inspire audiences across the UK and beyond.
If you’re passionate about storytelling, thrive on creativity, and have the strategic edge to turn engagement into growth, this is your opportunity to make a major impact.
What You’ll Be Doing
* Develop and execute powerful, multi-channel social media strategies across Facebook, Instagram, TikTok, and other platforms to drive awareness, engagement, and customer growth for both Smile White and Yorkshire Dental Suite.
* Oversee content planning and creation — crafting campaigns that excite, educate, and connect with our audiences.
* Lead, mentor, and inspire a talented team of social media specialists, ensuring creativity, collaboration, and excellence in everything we produce.
* Track, analyse, and optimise performance metrics (reach, engagement, conversions, ROI) — using insights to refine strategies and deliver measurable impact.
* Stay on top of trends, innovations, and platform updates to keep our social presence fresh, bold, and ahead of the curve.
* Manage brand reputation with confident, proactive community engagement and timely crisis management.
* Ensure compliance with all advertising and platform policies while maintaining our authentic, on-brand voice.
* Present performance reports, insights, and recommendations to senior leadership, driving decisions that support our wider growth goals.
What We’re Looking For
* Proven experience managing B2C social media strategies in a fast-paced, high-growth environment.
* A creative visionary with a deep understanding of what captures attention and drives action.
* Data-driven decision-making skills and a passion for continuous improvement.
* Strong copywriting and communication abilities that bring brand stories to life.
* Confident leadership and project management skills — able to juggle priorities and inspire a team.
* Up-to-date knowledge of social media compliance, GDPR, and advertising best practices.
Why Join YDS Group
* Be part of two leading brands — Smile White and Yorkshire Dental Suite — both known for innovation, excellence, and growth.
* Play a pivotal role at a transformative stage in our journey, helping shape the voice and vision of our expanding group.
* Thrive in a creative, fast-moving, and collaborative environment where your ideas truly make a difference.
* Enjoy clear career development opportunities as we continue to scale and evolve.
If you’re an ambitious Senior Social Media Manager ready to lead, create, and grow with a brand on the rise — this is your moment.
Apply today and join YDS Group at one of the most exciting times in our story.