Freelance | Fully Remote | Flexible | Part-time (equivalent to 2 days per week)
Competitive salary + Uncapped (repeated) Commission
About Educating Matters
Founded in 2001 by former teacher and mum of four, Rachel Vecht, Educating Matters is a growing business that collaborates with global clients across sectors such as finance, technology, media, law, retail and construction, offering seminars, webinars, consultations, workshops, and more.
Our mission is to foster inclusive and diverse workplace cultures, enhance employee engagement, and support well-being, particularly for parents and carers.
Partnering with HR, DEI teams, and employee networks, we address critical topics like mental health, female health, neurodiversity, allyship, social mobility and work-family integration. By equipping employees with the tools for success, we help organizations boost productivity, retention, and innovation.
The Role
We’re seeking a proactive, relationship-driven Business Development & Client Engagement Lead to help with door opening and growing our corporate client base.
You’ll focus on identifying, engaging, and qualifying potential clients and nurturing those relationships into meaningful conversations and discovery calls.
This role suits someone entrepreneurial, people-oriented, tenacious, motivated by purpose and passionate about Diversity, Equity & Inclusion (DEI) and employee wellbeing.
Key Responsibilities
* Lead Generation:
* Identify and qualify new business opportunities through LinkedIn, strategic research, email outreach, events, and calls.
* Build genuine connections and conversations with HR, DEI, Employee Network leads and wellbeing decision-makers.
* Create and refine sales collateral, ensuring messaging is clear and compelling.
* Client Engagement:
* Conduct initial conversations to understand client needs, challenges and priorities.
* Schedule qualified discovery calls for the Director and support these calls.
* Pipeline Management:
* Log, maintain and update records in HubSpot CRM.
* Nurture warm leads and re-engage dormant or “closed lost” opportunities.
* Ensure a healthy, consistent pipeline to achieve lead generation targets.
* Market Awareness & Brand Presence:
* Stay up to date on DEI and employee wellbeing trends to bring fresh ideas and insight.
* Create and share relevant LinkedIn content and engage authentically with others’ posts to build brand visibility.
* Coordinate marketing activity across emails and social media
About You
* Proven experience in B2B business development / lead generation, ideally selling services or training solutions. Strong track record of achieving KPIs in previous roles.
* Strong communication and interpersonal skills with a warm, consultative approach.
* Confident using HubSpot (or similar CRM) & LinkedIn Sales Navigator to manage pipelines and spot opportunities to engage.
* Self-motivated, organised, and comfortable working independently in a remote environment.
* Passionate about inclusion, wellbeing, and work-life integration to enable employees to thrive.
* Strategic, proactive thinker with the ability to identify opportunities and design creative solutions.
* Bonus:
* Existing HR/DEI/wellbeing network to tap into.
* Experience creating LinkedIn content or email campaigns.
* Familiar with HubSpot specifically
Why Join Us?
* Be part of a purpose-driven team making a real difference to people’s lives, with a special focus on helping organisations create inclusive, family-friendly cultures.
* Flexible hours and autonomy — ideal for working parents or those seeking healthy work-life integration. Option to pause or reduce hours during school holidays to fit around your life.
* Supportive, collaborative culture that values integrity, impact and innovation.
* Be an integral part of a growing business where your contribution makes a visible difference.
How to Apply
If you’re excited about combining commercial acumen with purpose-driven work, and you’d love to help us grow our reach and impact — Please send your CV and cover letter explaining your relevant experience and what draws you to this role to rvecht@educatingmatters.co.uk