Job Details
Ecommerce & Digital Marketing Executive
Website:
Closing Date for Applicants:
Monday 22nd June 2026
Townfields Saddlers Ltd is one of the UK’s leading equestrian and country retailers with over 60 years of heritage within the industry.
Based in Allesley, Coventry, we operate both a successful retail store and a growing ecommerce business. We are now looking for an ambitious and commercially minded individual to help take townfields.com to the next level.
The Role
This is an exciting opportunity for somebody with previous ecommerce experience who is passionate about online retail, digital marketing, and website growth.
We are looking for someone who can take ownership of our ecommerce platform, bring fresh ideas to the business, and help improve the overall online customer experience.
The successful candidate will play a key role in managing website content, product merchandising, promotional campaigns, email marketing, and supporting the continued growth of Townfields online.
This is a fully office-based role working within our Coventry head office.
Key Responsibilities
1. Managing and maintaining content across townfields.com and associated ecommerce platforms
2. Creating and optimising product listings, collections, and category pages
3. Managing website merchandising, featured products, promotions, and seasonal campaigns
4. Planning and producing regular email marketing campaigns across the Townfields customer database
5. Managing approximately 7 (daily) email marketing campaigns per week
6. Writing engaging product, category, and promotional content
7. Monitoring website performance and identifying opportunities for improvement
8. Supporting SEO and ecommerce growth strategies
9. Uploading and managing product data, pricing, imagery, and stock information
10. Working with developers and external partners to improve website functionality and user experience
11. Bringing fresh ideas and commercial thinking to help grow the Townfields online brand
Essential Skills & Experience
12. Previous ecommerce experience is essential
13. Strong understanding of ecommerce platforms and website management
14. Experience with email marketing platforms such as Mailchimp, Klaviyo or Omnisend
15. Excellent computer literacy and confidence working across multiple systems
16. Strong organisational skills and attention to detail
17. Creative mindset with strong written communication skills
18. Ability to work independently and proactively
19. Good understanding of online retail and digital marketing
20. Equine knowledge or industry experience is essential
Desirable Skills
21. SEO knowledge and ecommerce best practices
22. Experience with Google Analytics or ecommerce reporting
23. Product merchandising experience
24. Basic graphic design or image editing skills
25. Experience managing large product catalogues or ecommerce data
Working Hours
26. Full-time, permanent position
27. Monday to Friday
28. 42.5 hours per week
29. Working Hours: 9am - 5:30pm
Benefits
30. Competitive salary based on experience
31. Staff discount
32. Company pension
33. Casual dress
34. Free on-site parking
35. Performance bonus opportunities
Application Information
Please apply with your CV and a short cover letter explaining why you are interested in the role and what experience you can bring to the Townfields ecommerce team.
Work Location: In person — Allesley, Coventry
Pay: £29,000.00-£33,000.00 per year
Benefits:
36. Casual dress
37. Company pension
38. Employee discount
39. Free parking
40. On-site parking