Overview
Head of Digital - Maternity Cover role at Urban Pubs and Bars. Join one of the UK’s fastest-growing London-based hospitality groups and play a pivotal role in shaping our digital strategy. You’ll be the catalyst for a frictionless guest journey, leveraging data to deliver measurable growth across web, CRM, social, and paid media.
Head of Digital – Award winning pub, bar and restaurant group – London – Competitive Salary + Benefits.
Who You Are
* A digital marketing leader with a genuine passion for London’s hospitality scene.
* Obsessed with optimising the customer journey and reducing friction at every touchpoint.
* ROI-driven with a track record of turning data into action and delivering step-change improvements.
* Comfortable owning high-stakes relationships with external partners and presenting to senior leadership.
What You’ll Own
* Digital strategy, ecosystem, and tech stack: define the long-term vision, partner strategy, and governance; provide clear recommendations to the operating board.
* End-to-end customer journey: optimise all digital touchpoints (website, booking system, wifi, email, social) to increase traffic, conversions, and spend per head.
* Digital communications: own web, CRM, social, and earned channels; ensure best-in-class communications and compliance (GDPR, cookies).
* Partnerships: manage relationships with key digital vendors (The Access Group, Toggle, Standrd, Rep, Sentiment Search, among others).
* Social and paid media: build and execute a focused paid media plan; maintain brand-safe, high-impact messaging.
* People and process: coach a team of subject-matter experts; cultivate a culture of ROI, experimentation, and continuous improvement.
* Measurement and reporting: deliver clear, actionable dashboards and reports on web, CRM, email, and bookings.
Role-specific focus areas
* Customer Journey: own the entire digital journey, optimize booking conversions, and extend engagement through data-driven touchpoints.
* Websites: drive traffic, improve UX, and increase conversion rates; create a costed roadmap with test-and-learn plans.
* SEO: develop and execute robust SEO strategies; stay ahead of trends and algorithm changes.
* Paid Social: design and run campaigns that amplify reach and bookings; stay current with platform updates.
* Gift Cards: optimise gift card shop and packages; collaborate with operations to maximise sales.
* CRM / Email: segment databases, automate journeys, improve guest communications, and report on performance.
* KPIs: demonstrate tangible improvements in traffic, conversions, email metrics, and bookings.
* Communication: weekly updates to the Sales & Marketing Director; strong planning, attention to detail, and a proactive, can-do attitude.
What Success Looks Like
* Clear growth in web traffic, conversions, and average spend per head.
* Regular, insightful reporting that drives smarter decisions.
* A high-performing, collaborative team delivering consistent ROI across channels.
Next steps
If you’re ready to shape a bold digital future with a team that values craft, camaraderie, and customer obsession, we’d love to hear from you. Apply now with a short note on your top digital win in the last 12 months. We’ll arrange a meet up and a tour as we get to know each other.
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