Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world.
Discover Impactful Work:
This position operates within the Marketing Operations team. It will lead the content strategy globally for LPG. It has a specific mandate for AEO (Answer Engine Optimization) readiness.
A day in the Life:
Your role involves turning LPG’s technical and scientific information into clear stories aligned with our goals. You will manage organic social to expand these stories’ reach. You will create a scalable production and governance system for high-quality global content. You will measure important factors like discoverability, demand, and return on investment.
Content strategy & AEO readiness
* Lead the global content strategy to ensure AEO readiness for answer engines.
* Define an intent‑led content architecture and templates.
* Develop and implement a strategic narrative strategies aligned with personas, buyer journeys, and regional priorities.
* Lead the organic social strategy to amplify strategic storytelling and support AEO readiness.
Cross‑functional alignment & governance
* Represent LPG within the corporate content strategy team by ensuring the group’s priorities, audience nuances, and scientific/regulatory requirements appear in enterprise content strategy and roadmaps.
* Develop a customer-centric, storytelling mentality across the global marketing organization. Focus especially on Global and Regional Market Development (GMDs/RMDs).
* Lead the strategy and development of cross‑group campaigns that span LPG audiences—define the campaign narrative and amplification plan.
Measurement & optimization
* Identify key indicators and dashboards for discoverability, engagement, and return on investment
Keys to Success:
Experience
* 8–10+ years in B2B content strategy, including leading division level content programs.
* Experience building content operating models (governance, workflows, tooling) across regions; life sciences or technical domain exposure preferred.
Knowledge, Skills, Abilities
* Expertise in intent‑led content planning, editorial excellence, and narrative development; strong grasp of structured content/metadata and machine‑readable patterns for AEO.
* Adept at leading collaborators across multiple areas (product/portfolio, legal/compliance, regional marketing, corporate channels) and facilitating change.
* Analytical and passionate about quality; turns insight into playbooks and scalable improvements.
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!