Want to take full ownership of CRM and help a high growth, established e-commerce business launch a brand-new online retail brand?
CRM Manager
£40k
Hybrid working
Chorley, Lancashire
We're looking for a CRM Manager to join a growing e-commerce business and make a real impact from day one. You'll own everything from welcome emails to post-purchase follow-ups, shaping how customers experience the brand across email, SMS, and beyond.
This is your chance to step into a standalone role with real responsibility and the potential to grow your own team as the brand expands. You'll work closely with a collaborative leadership team, helping shape strategy and bring campaigns to life that drive growth.
If you love crafting journeys that keep customers coming back and seeing your work make a difference, this could be your perfect next move.
Responsibilities:
Own and drive the CRM strategy across email and other channels to boost retention, repeat purchases, and lifetime value.
Build, manage, and optimise automated journeys: welcome series, abandoned carts, post-purchase flows, and more.
Plan and run targeted campaigns, using segmentation and personalisation to make messages relevant and effective.
Track, analyse, and test campaigns to maximise performance and measure impact on key metrics like revenue, conversions, and LTV.
Work closely with e-commerce, marketing, and customer service teams to improve the customer experience and reduce churn.
What we're looking for:
Proven experience in a CRM role
Solid understanding of CRM best practices, segmentation, and automation.
Strong numeracy with excellent Excel and Google Analytics skills.
Pro-active problem-solver who spots issues and drives solutions.
Team player with great communication, presentation, and time management skills.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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