Description
JOB TITLE: Assistant Marketing Manager
SALARY: £40,824 - £45,360
LOCATION(S): Edinburgh or Halifax
HOURS: Full Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
Our Brands, Marketing & Experience (BMX) division plays a central role in the Group’s purpose of helping Britain prosper. We deliver personalised, data-driven customer communications, build world-class brand engagement, and make sure every interaction feels relevant and human.
Within BMX, an exciting opportunity has come up within the Campaign and Social Accelerator team as an Assistant Marketing Manager.
Here your role will focus on diving awareness and consideration across our product and brand portfolio by assisting the management and delivery of impactful marketing campaigns through ATL advertising.
What you’ll be doing
1. Support in the delivery of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best in class creative execution.
2. Understand the moments that matter for customers and deploy campaigns to move customer intent through to prime metrics.
3. Be clear on the core benchmarks and understand content marketing engagement data to ensure we’re optimising and improving content output.
4. Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
5. Ensure high-quality creative output from brief to ideation to production across all marketing channels.
6. Ensure the successful and compliant delivery of campaigns to budget and time.
7. Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
Why join us?
We’re transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.
What we’re looking for?
8. Multi-channel Marketing – 5+ years experience across multi-channel ATL campaign leadership, with expertise in broadcast communications and a strong awareness of ad-tech enabled targeted campaign methods.
9. Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through their actions as well as their words.
10. Campaign Management – Proven experience of assisting the delivery of multi-channel awareness and consideration campaigns safely and compliant to FCA rules. Deep experience managing multimillion Pound production and media budgets, with a laser focus on optimising media spends to maximise efficiency and effectiveness.
11. Creative delivery – Expertise in leading innovative and effective creative in partnership with in-house studios and world class agencies, optimised to delivering impact across the awareness and consideration parts of the purchasing funnel. A keen eye for detail and the imagination to encourage their teams whilst also adhering to brand guidelines and standards.
12. Control Management –experience managing budgets, workflows and risks associated with their marketing plans.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We also offer a wide-ranging benefits package, which includes:
13. A generous pension contribution of up to 15%
14. An annual performance-related bonus
15. Share schemes including free shares
16. Benefits you can adapt to your lifestyle, such as discounted shopping
17. 28 days’ holiday, with bank holidays on top
18. A range of wellbeing initiatives and generous parental leave policies
Ready to make an impact? Apply today.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.