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Territory Manager – Wales
We’re looking for a Territory Manager to lead and grow our Field Sales operations across Wales. In this role, you will be responsible for overseeing a hybrid sales force composed of both permanent Field Sales Representatives and freelance Field Sales Consultants, ensuring strong performance, motivation, and consistent execution of our commercial strategy.
What You’ll Do
* Manage, coach, and support a team of permanent Field Sales Representatives and freelance Field Sales Consultants across Wales.
* Ensure your territory meets and exceeds sales targets through strong leadership, performance tracking, and field accompaniment.
* Build a positive team culture based on collaboration, accountability, and continuous improvement.
* Monitor KPIs and provide regular performance updates, insights, and action plans.
* Work closely with cross-functional teams (Marketing, Operations, Partnerships) to ensure alignment and efficiency.
* Recruit and onboard new team members as needed to support territory growth.
* Drive brand visibility and represent the company across regional events and outreach opportunities.
What We’re Looking For
* Proven experience managing field sales teams or commercial teams in a fast-paced environment.
* Strong leadership and communication skills, with the ability to motivate both permanent employees and freelancers.
* Data-driven mindset with the capacity to analyse performance and translate insights into action.
* Strong organisational skills and ability to manage a large territory.
* Based in Wales and willing to travel extensively across the region.
Why you’ll love working with us
* Play a key role in shaping and scaling our commercial presence in Wales.
* Lead a diverse team of sales professionals with autonomy and trust.
* Join a company with a mission to empower small businesses and strengthen local economies.
* Competitive compensation and opportunities for development and growth.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
Seniority Level
* Mid-Senior level
Employment Type
* Full-time
Job Function
* Sales and Business Development
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Swansea, Wales, United Kingdom
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