Role Description
The Collective model brings together a dedicated, embedded content studio built specifically for Avis Budget Group (ABG). The studio operates in collaboration with a network of freelance creatives and partners engaged by Collective on a project basis. The studio reflects our agency culture while maintaining each freelance contributors independent status.
Position Overview
We’re looking for a highly creative and performance-driven self-employed freelance Content Creator, ideally a specialist in UGC and Paid Social, to develop and produce compelling content across the core ABG social channels, on a contract basis. The freelancer will sit at the intersection of storytelling, luxury branding, and paid media performance.
Further detail
You will be engaged to deliver high-quality assets that resonate with premium audiences – particularly in the luxury car hire and travel space. You understand how to blend aspirational visuals with conversion-focused messaging.
What we’re looking for (in a nutshell)
* A strategic thinker – at ease with setting overall direction, able to brainstorm and ideate across content themes, concepts and executions, and communicate this with confidence to the client
* Demonstrable experience of capturing UGC content first‑hand, comfortable in a production environment, working collaboratively on the ground
* An individual familiar with editing tools and design software, i.e. Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar
* Experience working in collaboration with performance marketers to generate best‑in‑class paid social outputs, or at least familiar with best practice across key social channels – Meta, TikTok, LinkedIn, Reddit, YouTube in particular
* A strong awareness of social media trends and the ability to translate them into relevant and reactive content opportunities
* A freelancer with the availability to travel (typically Europe and twice a year) if required for project delivery
* Proficient in the use of AI tools to accelerate ideation, scripting, editing and creative iteration (e.g. generative video, automated captions, concept generation)
Scope of services
* Overall strategic direction and approach to UGC/Paid social and organic social media content, to maintain a consistent luxury aesthetic and brand identity across all content
* Production of high‑performing paid social content tailored for channels, formats and campaign objectives
* Writing and refining ad copy, hooks, and key messaging to maximise engagement and conversion, in line with brand tone of voice
* Collaborate with the performance marketing team as required to align deliverables with campaign objectives.
Specific Requirements
* Proven experience creating organic and paid social content across Meta, TikTok, LinkedIn, YouTube and Reddit
* Strong portfolio showcasing video‑first content
* Experience scripting, directing and producing UGC‑style content (e.g. creator‑led ads, testimonials, TikTok‑native storytelling formats)
* Proficiency with tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar
* Strong understanding of performance marketing and direct‑response creative and ability to iterate content based on insights
* Familiarity with social media management tools (e.g. Sprout or similar)
* Ability to monitor, interpret and report on performance, with an understanding of key social metrics
* Comfortable working independently and managing multiple projects simultaneously
Nice to haves
* Proven experience in managing a content calendar geared towards organic follower growth
* Deep understanding of platform‑native creative (e.g. TikTok‑first storytelling, Meta hook‑based ads, Reddit community tone
* Experience working first‑hand in the car hire, automotive or travel sectors
* Exposure to luxury brands or high‑end audiences is highly desirable
* Experience collaborating with or briefing external content creators
This specification outlines the scope of work for a self‑employed freelance Content Creator. The individual engaged will operate as an independent contractor responsible for their own taxes, pension, insurance and equipment.
* Duration: May start, for 8 months (to end of 2026), with a potential view to extending
* Fee: A fixed monthly retainer of £3,340 will be paid for the duration of the contract
* Payment: monthly in arrears upon invoice
*All associated costs would be agreed separately.
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