New Business Sales Manager – Travel and Leisure
Drive growth. Win new customers. Make real impact.
Join one of the UK’s most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales — including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water.
Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK.
The company supplies customers across luxury hospitality, national hotel and QSR groups, wholesale and on-trade distribution, retail and forecourts, travel-catering, NHS and emergency services, utilities, private label, and major leisure, sports and arena venues.
Recognised in the Sunday Times 100 50 (2025), Tŷ Nant’s rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience. This momentum is creating significant opportunities for talented people who want to make a meaningful impact in a fast-scaling organisation.
With natural sources in both England Wales and Scotland, the company manufactures across multiple formats — glass, PET, aluminium cans, aluminium bottles, Tetra Pak
We’re now hiring a New Business Sales Manager to spearhead growth across Travel Retail, Travel and Leisure, opening new routes to market and expanding distribution across airports, airlines, rail operators, leisure destinations, visitor attractions, stadiums, and major travel-led retail partners. This is a pure new-business role: mapping the market, identifying high-value operators, building strong relationships, and converting opportunities into meaningful, scalable revenue. You’ll drive wider availability for the portfolio, open strategic doors, and ensure our brands achieve strong visibility across some of the most high-traffic and commercially influential leisure and travel environments in the industry.
The Role
* Own and develop the new-business cycle — sourcing, pitching and converting across routes to market, direct and end customer
* Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace.
* Deliver compelling brand plans that showcase the Tŷ Nant range and ensuring the correct fit by prospect type.
* Negotiate commercial agreements that drive profitable, sustainable growth.
* Manage the ongoing relationship with the customer looking at continuous growth and improvement
* Champion the brand externally, representing a premium British business with huge potential.
About You
* Bring existing relationships with key buyers and operators across Travel Retail, Travel and Leisure — including airports, airlines, rail, leisure destinations and visitor attractions — with strong insight into how these channels buy and trade.
* A natural hunter who thrives on opening new doors, winning listings and establishing partnerships in high-traffic, commercially driven environments.
* Proven track record of securing new business within travel-focused, leisure-focused or multi-site channels — ideally in drinks, FMCG or a related consumer category.
* Commercially sharp, able to build compelling, data-led pitches and negotiate effectively with multiple stakeholders across complex customer organisations.
* Resilient, energetic and motivated by targets, autonomy and the fast pace of travel and leisure environments.
* Confident working cross-functionally to turn opportunities into execution, collaborating closely with operations, marketing and supply chain teams to ensure seamless onboarding and delivery.
Interested?
If you thrive in high-growth, premium-brand environments and want the freedom to make a big commercial impact, I’d love to chat.
Advocate Group is the sole and exclusive talent partner for Ty Nant. All direct or third party applicants will be forwarded to Advocate Group for processing.
Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered.
📞020 7871 8000
📧Kayleigh.norcross@advocate-group.co.uk
We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.