About Publicis Content
Publicis Content is where culture and creativity collide. We’re a multi-disciplinary content powerhouse built to create what people actually watch, read and share. Working across Influencer, Media Partnerships and Social, we craft content that cuts through the noise for global brands including Mars, PepsiCo and Sky.
We are rapidly growing team based at the iconic Television Centre in West London, plugged into the wider Publicis Media network – but with the agility of a boutique agency.
Role Overview:
If you love data, culture and creators, this is where it all comes together.
As Influencer Insights Executive, you’ll be the analytical heartbeat of our influencer strategy team. Your work will help us find the right creators, measure what matters, and turn insight into action.
You’ll support the Strategy Manager and Director with data analysis, trend spotting, reporting and research – playing a key role in making sure our campaigns land with impact.
What you'll do:
* Support influencer strategy development through research, trend analysis, audience insights and creator discovery
* Use platform and third-party tools to identify the best creators and communities for each brief
* Analyse influencer and social data to inform creative strategy and audience targeting
* Build clear, compelling reporting frameworks that demonstrate campaign effectiveness and business impact
* Benchmark performance across categories, markets and platforms
* Stay close to culture, surfacing trends and insights to keep our strategies ahead of the curve
* Collaborate with activation, creative and media teams, ensuring insight flows throughout the campaign lifecycle
What we're looking for:
* A genuine passion for influencer marketing, social platforms and internet culture
* Strong analytical skills and confidence working with data
* Familiarity with influencer and social measurement tools ideal
* Excellent attention to detail and organisational skills
* A proactive mindset; curious, collaborative and ready to grow
* Experience in marketing, social media, research or data roles is a bonus
Benefits:
In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.