We’re delighted to be recruiting a Senior Brand Lead to own and activate a high-growth DTC brand at a pivotal stage of its evolution.
This is a senior, high-impact role, with responsibility for bringing a refreshed brand identity to life across every channel and touchpoint, ensuring it’s consistent, commercially effective and impossible to ignore.
You’ll operate as the brand guardian, balancing long-term brand building with short-term performance in a fast-paced DTC environment.
The Role
* Brand stewardship - Embed and govern a refreshed verbal and visual identity across the business.
* Campaign & calendar leadership - Own the end-to-end brand and campaign roadmap, aligning ATL, product launches, CRM moments, experiential and trading moments.
* ATL strategy & execution - Lead planning, testing and optimisation of major brand campaigns (TV, video, OOH), from brief to post-campaign evaluation.
* Brand measurement - Own tracking and effectiveness, translating brand health into commercial impact.
* Organic brand presence - Set direction across social, PR and experiential to ensure a distinctive, emotionally resonant presence.
* Agency leadership - Brief, manage and elevate creative and PR partners to deliver standout, commercially strong work.
This role is both strategic and hands-on. The successful candidate will set direction, influence senior stakeholders and still be comfortable in the detail: building plans, reviewing creative, tightening timelines and driving execution.
The person
* Senior brand experience in DTC or consumer-led businesses
* Proven ATL campaign leadership and media testing experience
* Strong background in brand tracking and effectiveness
* Commercial credibility in performance-driven environments
* Confident cross-functional influencer who can challenge constructively
For much more information on the role and my client please apply immediately.
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