The Senior Director of Marketing Growth & Marketing Measurement owns performance marketing strategy, execution, and full-funnel measurement, with accountability for driving quality registrations and revenue. This role brings senior ownership to growth investment and evidence-based decision making, ensuring market-level priorities are clear, execution is fast and confident, and marketing impact is understood beyond last-touch metrics. Partnering closely with Monetization, Analytics, Marketing, and Product, this leader ensures growth inputs strengthen the overall ecosystem and deliver sustainable business outcomes.
What You’ll Do
Performance Marketing Ownership, Channels & Lifecycle
Act as the senior owner of performance marketing, including:
Paid acquisition (UA)
CRM / lifecycle
ASO
SEO
Set performance marketing strategy aligned to quarterly and annual plans
Own executional outcomes across channels, with clear accountability for:
Registrations for acquisition channels (UA, ASO, SEO)
Revenue for lifecycle / CRM
Ensure all channels are managed against performance vs plan, with clear pacing, risks, and corrective actions
Make trade-offs across channels, markets, audiences, and optimisation metrics to balance scale, efficiency, and quality
Ensure lifecycle marketing is treated as a core performance channel by:
Owning the marketing-led portion of the end-to-end member journey
Setting lifecycle revenue targets and priorities
Driving effective use of Braze capabilities to improve engagement and revenue
Partner closely with Finance on forecasting, pacing, and performance management
Ensure performance channels operate as a coordinated system, not independent silos
Marketing Measurement & Analytics (Full Funnel)
Own the end-to-end marketing measurement and analytics strategy
Build a unified, scalable measurement system that:
Enables channel-by-channel impact measurement
Focuses on incrementality and causal impact on business metrics
Supports consistent plan vs actual performance management
Oversee development of:
Clear metric definitions and dashboards
Quality and activation metrics
Experimentation and learning frameworks
Lead the engagement of MMM as a foundational measurement input, with the ambition that it meaningfully informs investment and optimisation decisions over time
Operating Model & Performance Governance
Design and run performance marketing operating rhythms, including:
Marketing Performance Reviews
Quarterly planning and forecasting cycles
Establish clear decision forums, ownership, and escalation paths
Improve speed, clarity, and accountability in performance decision-making
Act as the primary interface between Performance Marketing, Analytics, and Finance
Ensure performance issues are surfaced early and addressed decisively
Leadership, People & Org Development
Lead and develop current team across performance marketing and analytics
Set clear expectations around ownership, accountability, and performance standards
Shape team structure and capability needs over time
Identify and address capability gaps, particularly in measurement and analytics
Build a culture focused on:
Clear ownership and accountability
Evidence-based decision-making
Learning through testing and iteration
Provide clarity and stability for teams operating in fast-moving, performance-driven environments
Who You Are
Exceptional executive communicator who can synthesize complex data and insights into clear, concise narratives—delivering the right level of detail in both executive forums and written materials.
Deeply data-driven with strong business judgment, able to dive into the details while consistently surfacing the key insights, implications, and trade-offs that matter most.
Relentlessly focused on outcomes and delivery, optimizing continuously against registrations, revenue, and quality goals, and transparently calling out gaps and course-corrections when performance is off-plan.
Strategic people leader and coach, capable of elevating strong execution teams by adding rigor, clarity, and a stronger connection between strategy, measurement, and day-to-day decisions.
Highly collaborative, cross-functional partner, effective at aligning Product, Monetization, Analytics, and Marketing teams with different incentives and ways of working around shared growth outcomes.
Proactive, creative problem-solver, comfortable operating in ambiguity, developing new approaches to measurement and strategy, and testing ideas that haven’t been tried before.
Bias for pace and decisiveness, able to move quickly in a fast-changing environment while maintaining discipline, focus, and confidence in decision-making.
Comfortable operating flexibly across timezones, with the ability to align to US business hours as needed for key meetings, decision-making and stakeholder engagement, while balancing this with sustainable and flexible ways of working.
£70 - £75 an hour
About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.
AI Fluency
AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.
We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
AI in Bumble Inc. Hiring
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