Turf Equipment Area Sales Manager
Role Overview
We are recruiting on behalf of a well-established and growing turf and ground care machinery provider seeking a Territory Sales Manager to take ownership of a key region covering the East Riding and North Yorkshire.
This is a field-based role focused on developing long-term relationships with commercial turf customers, including golf courses, sports facilities, local authorities, contractors, and professional ground care users. The successful candidate will be responsible for promoting a full range of premium turf and ground care machinery, delivering product demonstrations, and providing tailored solutions that meet customer needs.
Key Responsibilities
* Build, develop, and maintain strong relationships with commercial turf and ground care customers across the territory
* Promote and sell a portfolio of professional turf and ground care machinery
* Identify and develop new business opportunities through proactive lead generation, networking, and customer engagement
* Conduct on-site visits and product demonstrations to assess requirements and recommend suitable solutions
* Prepare and present quotations, proposals, and finance options where appropriate
* Work closely with sales support, parts, and service teams to ensure a high standard of aftersales support
* Maintain accurate customer records, sales activity, and forecasts using CRM systems
* Represent the business at trade shows, open days, and manufacturer events
* Monitor competitor activity, market trends, and industry developments
* Achieve agreed sales targets and contribute to the continued growth of the Turf Division
Candidate Profile
* Proven experience in equipment sales, ideally within commercial turf, ground care, agriculture, or a related sector
* Strong commercial awareness with a track record of meeting or exceeding sales targets
* Excellent communication and relationship-building skills
* Ability to demonstrate, or quickly develop, strong product knowledge of turf and ground care machinery
* Self-motivated and comfortable working autonomously within a defined territory
* Experience managing sales pipelines and CRM systems
* Full UK driving licence and willingness to travel within the region
Package & Benefits
* Competitive basic salary
* Uncapped commission structure
* Company vehicle
* Ongoing manufacturer and product training
* Long-term career development within a growing and well-respected dealer network