Job Description
Job Title: Regional Sales Manager – North (HVAC Solutions) - Managing 4 TSMs
Territory: Northern Midlands, North and Scotland
Salary: Competitive Base + Uncapped Commission + Car Allowance + Benefits
We are seeking an experienced Regional Sales Manager to lead, develop, and grow our HVAC project sales across the Northern region. This is a strategic leadership role combining personal sales responsibility with active management of a regional sales team.
You will represent a comprehensive portfolio including:
* Liquid chillers
* Heat pumps
* Fan coil units
* Air handling units (AHUs)
* Split systems
* VRF systems
* Heat recovery equipment
The Role
As Regional Sales Manager – North, you will take full ownership of regional performance, driving both revenue growth and team development.
This is a hands-on leadership role where you will set direction, mentor your team, and personally engage in high-value projects.
Key Responsibilities
Regional Strategy & Sales Leadership
* Develop and execute a strategic business plan for the Northern region
* Deliver regional sales targets and margin objectives
* Secure product specification with M&E consultants
* Build strong relationships with main contractors, HVAC contractors, installers, and end users
* Personally manage key accounts and major projects
* Oversee project tracking from design stage through to order and delivery
* Lead commercial negotiations on high-value opportunities
* Provide accurate forecasting, budgeting, and pipeline reporting
Team Management & Development
* Lead, manage, and motivate a team of Area Sales Managers / Sales Engineers
* Set clear KPIs and performance objectives
* Conduct regular one-to-ones, performance reviews, and field coaching days
* Support the team in securing specifications and closing key deals
* Identify training and development needs
* Recruit and onboard new team members as required
* Drive a high-performance, accountable sales culture
* Ensure CRM compliance and structured pipeline management across the team
Cross-Functional Leadership
* Work closely with internal technical, estimating, and operations teams
* Ensure smooth handover from sales to project delivery
* Provide market intelligence and competitor feedback
* Contribute to national sales strategy and product positioning
About You
We are looking for a commercially driven HVAC professional with proven leadership experience.
You will have:
* Strong experience in HVAC project sales
* Demonstrable experience managing and developing a sales team preferable but we will consider a high performing sales professional looking for a step up
* Experience selling into consultants and contractors
* An established network across the Northern construction market
* Strong coaching, mentoring, and leadership skills
* Excellent negotiation and presentation abilities
* Strategic thinking combined with hands-on delivery
You will be comfortable balancing personal sales responsibility with regional leadership.
What We Offer
* £60000 - £65000
* 15K bonus
* Car Allowance
* Pension and comprehensive benefits package
* Ongoing technical and leadership development
* Genuine progression opportunities within a growing organisation