Job Introduction
Lead Copywriter – Travel
Salary £35,000 to £38,000 depending on experience
Permanent
Hybrid - Folkestone (3 days a week in the office)
As the Lead Copywriter, you are an experienced hands-on copywriter who thrives on consistently delivering great copy and experiences to colleagues and customers alike. You will play a pivotal role in driving the success of our marketing communications across all Saga Group business units.
You will be part of an established small Copy Team, working across Saga’s range of travel products, including the Boutique Ocean and River cruises, hotel stay, escorted tour and special interest holiday portfolios, as well as the Titan touring product range. You will be responsible for writing and proofreading a wide range of material for our multi-channel marketing, including – but not limited to – direct mail brochures and leaflets, press and online advertising, website landing pages, emails, paid social activity as well as both product and destination content, in line with our Tone of Voice and Brand guidelines.
Reporting to the Copy & Content Manager you will work closely with both our in-house creative team, marketing teams and the wider travel team, and occasionally external agencies as required.
We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone and tend to have a pattern of 3 days per week. When we do come together as a team, it allows us to grow and learn plus it is a great opportunity to socialise and celebrate too!
Role Responsibility
1. Writing clear, persuasive, original copy that reflects Saga’s tone of voice and tailoring copy for different customer cohorts
2. Clearly articulating and presenting ideas to generate customer excitement in our travel brand, bringing to life our key USP’s and points of difference
3. Researching, sourcing and creating engaging content including, but not limited to, product copy and blogs that bring our hotels, itineraries, ships and crew to life in order to drive traffic across all areas of marketing
4. Collaborating with our design, marketing, CRM and digital teams on creative briefs to generate excellent creative concepts and share ideas that work seamlessly across offline and online channels
5. Amending, revising, and developing copy in response to feedback from our Marketing team and key stakeholders, including external agencies and partners
6. Project managing multiple campaigns to a high level
7. Working in a fast-paced, high-volume, deadline-driven environment owning and managing several projects at once
8. Proofreading copy to ensure Saga’s high standards and brand guidelines are met
9. Demonstrating an understanding of consumer insights that can help drive creative solutions
10. Working proactively and independently, and as part of a team
11. Deputising and acting as a number two in the absence of the Copy & Content Manager
12. Support the development of other team members whilst leading by example
13. Keeping up to date with competitor activity and marketing trends and demonstrate how they can be integrated into our marketing activity
14. To be a positive, supportive and proactive member of the Copy team
15. Working in a manner that is in line with Saga’s company values at all times
16. Support the Head of Brand to bring to life group-wide brand identity projects.
The Ideal Candidate
17. Experience of writing copy in agencies, publishers or in-house roles
18. Accurate proofreading of detailed copy across multiple channels, including but not limited to, press advertising, brochures, landing pages, emails and paid social
19. Excellent communication skills and a meticulous eye for detail
20. Willing and able to challenge colleagues in an empathetic, respectful and professional manner
21. Good time management, with the ability to work on multiple projects under pressure and to tight deadlines
22. Comfortable working both independently and as part of a multi-skilled team
23. Strong commercial awareness
24. Experience of implementing self-prompted research in current/upcoming industry trends and best-practice ways of working
25. A positive, can-do approach to creative challenges and keen to find solutions
26. Some experience within emerging media and performance-oriented brand copywriting.
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
27. 25 days holiday + bank holidays
28. Option to purchase additional leave - 5 extra days
29. Pension scheme matched up to 10%
30. Company performance related annual bonus - Up to 5%
31. Life assurance policy on joining us, 4 x salary
32. Wellbeing programme
33. Colleague discounts including family discounts on cruises, holidays and insurance
34. Range of reductions and offers from leading retailers, travel groups and entertainment companies
35. Enhanced maternity and paternity leave
36. Grandparents leave
37. Income protection
38. Access to Saga Academy, our bespoke learning platform