Job Title: Shopper Marketing Executive Location: Hemel Hempstead - Breakspear Park Job Length: Permanent Working Hours: 37.5 Competitive Salary with extensive benefits: Monthly product allowance – alcoholic & non-alcoholic options available Private Medical options Life Assurance Company bonus scheme Access to 24/7 GP services Enhanced pension contribution Generous holiday (inc bank holidays) Access to a range of high street discounts Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed. About the Role The Shopper Marketing Executive plays a vital role in inspiring more shoppers to choose our brands across multiple purchase occasions. Working closely with the Senior Shopper Marketing Manager, this position implements shopper marketing strategies that bring our vision to life across designated customers and channels. The role spans both Soft Drinks and Beer portfolios, requiring creative and commercial acumen to develop exciting activation plans that attract new shoppers, encourage repeat purchases, build category value, and enhance brand equity. Role Responsibilities Support the implementation of shopper marketing strategies aligned with the Strategic Plan and Annual Operating Plan priorities for key customers Develop and maintain rolling 1-year shopper marketing activation plans for assigned brands within designated customers/channels Execute brand activation campaigns with clear objectives, tactics, KPIs, funding structures, and evaluation reviews Create compelling sales toolkit content to share best practices across teams and drive point-of-purchase transformation Work cross-functionally with Marketing, Commercial, and Operations teams to ensure seamless execution of shopper marketing initiatives Track performance of shopper marketing activities through robust evaluation methods, identifying risks and opportunities Manage designated budgets and media investments with customers effectively Collaborate on trade communications strategy development when relevant, including trade events and press Experience and Key Attributes Demonstrated understanding of Shopper Marketing principles and experience delivering commercially grounded creative marketing activities in retail/wholesale environments Strong project management capabilities with excellent attention to detail Commercial acumen and category understanding to drive meaningful business results Exceptional interpersonal skills with the ability to build and maintain relationships across internal teams and with customers Experience in budget management and performance tracking Ability to work collaboratively across multiple functions and influence diverse stakeholders Experience working with customers across different channels in a consumer-led organization is advantageous Our commitment to diversity equity & inclusion We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process. Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.