Social Content Manager - Size? Group
We're a team on a mission to ensure the three fascias within size? Group are perfectly positioned within the retail market and across all channels to drive commercial results. As Social Content Manager for the size? brand, you are responsible for consistently inspiring our audiences through the power of product, culture, community and conversation. Creating timely, inspiring and engaging content strategies that keep customers in the size? fold and encourage purchase.
Reporting to the Social Media Lead, you'll work to deliver best-in-class content across the size? social media channels. You'll take a data-led approach combined with a creative mindset to set strategies, produce content, manage campaigns and continually monitor results to improve the performance of all organic, community and influencer activity.
You'll possess a natural flair for the creation of engaging content, have superb attention to detail and ability to work in a fast-paced environment, working with multiple teams and stakeholders across the business.
Key responsibilities:
• Work directly with the Social Media Lead to understanding of the social and influencer strategy, with ultimate responsibility for the implementation.
* Manage a small team of social media executives, ensuring their output is best in class
• Devise social media campaign plans for size? that align with the social media strategy.
• Manage day-to-day activity on all size? social channels to drive community engagement by interacting with our audiences to enhance online conversation and curate engaging content to build and retain a loyal following.
• Responsible for content output, including concepting, scheduling, production, briefing, delivery, boosting and evaluation.
• Write engaging social captions, ensuring the size? personality and tone comes through all content.
• Work with the Creative team to brief content ideas, tailored to each social channel.
• Responsible for balancing BAU trade content, brand campaigns and main campaign content coverage on all channels.
• Working with wider social media and studio teams to drive & manage production of best-in-class social content
• Work with platform ad managers, social management tools and run organic boosting campaigns.
• Build relationships with partners at key social media platforms, including Meta, Snapchat, TikTok, Twitter and YouTube.
• Have a good understanding of analytics and insights, audience data, trends, relevant paid media data, taking learnings through to future campaigns.
• Continually monitor competitors, social trends, technology and platform and algorithm developments to develop best-in-class campaigns, new ideas and case studies, reporting these back to the wider team.
• Liaise with the wider functions including the Multi-channel, Marketing and Customer Care teams, to proactively develop integrated tactics to ensure social is at the heart of our brand.
• Ensure that all social media content complies with relevant regulations and best practices.
• Attend events and represent the business, when necessary, ensuring the appropriate content is captured, edited and uploaded for all relevant social platforms.
Skills, experience, and knowledge required:
• Minimum 4 years experience in a social media role, responsible content creation and management.
* Minimum 2 years experience of direct line management of a small team
• Experience and proof of leading organic strategies and plans, with an understanding of paid social, utilising this for organic channels.
• Confident with all elements of content production - in studio and on-set is crucial
• Capable of delivering social media content and campaigns - from concept through to creation and evaluation.
• Experience of planning and scheduling social media campaigns, using a social media management platform.
• Proficient in data analysis and reporting tools to track and measure performance with proven experience of reporting on performance to drive continuous improvement.
• Knowledge of social media marketing regulations and best practices.
• A high-level of accuracy and attention to detail
• Excellent organisational, planning and analytical skills.
• Excellent written, presentation and verbal communication skills.
• The ability to work as part of a small team in a fast-moving environment.
• A willingness to learn new skills.
• Must be a team player, flexible and feel confident working in a fast-paced environment.
• Self-motivated and driven, with the ability to manage own workloads to achieve deadlines.
• Excellent grasp of fashion and sneaker knowledge is a distinct advantage.