RWinvest Liverpool, England, United Kingdom
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RWinvest Liverpool, England, United Kingdom
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Property Investment Recruitment | Business Development | Networking
RWinvest is an award-winning UK Property Investment Company connecting Buy-to-Let investors with top property opportunities. We seek a skilled Hubspot Email Marketer to join our marketing team. This role involves developing, implementing, and managing effective email flows for marketing campaigns to engage and convert our target audience. The Email Marketer will drive customer engagement, brand awareness, and revenue via strategic email, WhatsApp, and SMS communications.
Key Responsibilities:
1. Campaign Strategy and Planning:
o Collaborate with the marketing team to develop email marketing strategies aligned with marketing objectives.
o Plan and execute segmented email, SMS, and WhatsApp campaigns tailored to different customer segments.
o Implement contact list growth strategies to increase subscribers organically.
o Manage the email, SMS, and WhatsApp processes, building a robust communication system.
2. Content Development:
o Create compelling content, including subject lines, copy, visuals, and CTAs.
o Utilize strong copywriting skills to maintain brand voice.
o Leverage AI tools to expedite content creation.
o Work with the design team to ensure visually appealing, on-brand emails.
3. List Management:
o Manage and maintain the customer database for quality and accuracy.
o Support audience segmentation and data quality initiatives.
o Monitor contact list usage and limits proactively.
4. Automation and Personalisation:
o Use marketing automation tools for triggered campaigns based on user actions.
o Recommend and implement automated workflows to improve segmentation.
o Apply personalization strategies for relevant content delivery.
o Utilize Hubspot CRM for targeted campaigns.
5. Testing and Optimisation:
o Conduct A/B testing for various email elements.
o Analyze campaign metrics to identify improvement areas.
6. Analytics and Reporting:
o Monitor key metrics like delivery, open, click-through, and conversion rates.
o Generate reports and provide actionable insights.
o Continuously optimize campaigns based on data.
7. Compliance and Best Practices:
o Stay updated on industry trends and regulations (GDPR, CAN-SPAM).
o Ensure all campaigns comply with relevant laws.
8. Qualifications and Skills:
o Bachelor's degree in Marketing, Communications, or related field.
o At least 3 years of proven email campaign experience.
o Experience with Hubspot CRM and marketing automation.
o Strong AI skills for content creation and audience targeting.
o Knowledge of A/B testing and data analysis.
o Excellent understanding of email KPIs and metrics.
o Strong organizational and communication skills.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Strategy/Planning
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