Overview
Authentic is seeking a sharp, creative, and highly attuned communications professional to join the Office of the CEO as Director, Executive Brand Strategy. This is a high-touch, high-impact role responsible for managing the CEO & Founder's internal and external brand through strategic visibility, storytelling and presence. You will serve as the CEO & Founder’s on-the-ground liaison, navigating high-profile moments, engaging with the right people and turning real-time encounters into content opportunities. Every engagement should drive meaningful impact, build the CEO & Founder’s brand and leave a lasting, authentic impression — whether at meetings, events or speaking engagements. This role works closely with key internal stakeholders, including Communications, Marketing, Social Media and the Executive Leadership Team, to ensure the CEO & Founder’s brand is consistently amplified, protected and aligned with Authentic's global business and cultural strategy.
Responsibilities
* CEO & Founder Brand Leadership: Own and shape the CEO & Founder’s brand across all channels, ensuring consistency, authenticity and alignment with Authentic's broader business and cultural vision. Position the CEO & Founder as a relevant, credible thought leader through high-impact speaking engagements, media opportunities and social content. Partner with the Comms team to align messaging and maximize visibility across key platforms and moments.
* Social Media: Partner with the Corporate Communications and Social Media teams to deliver a steady pipeline of dynamic content that engages the CEO & Founder’s following across LinkedIn, Instagram, and other key platforms. Identify opportunities for engagement and proactively drive content that builds the brand, sparks new relationships, and supports business growth. Monitor social performance, ensuring regular reporting, analytics reviews and continuous optimization to maximize reach and impact.
* Conference and Event Logistics: Serve as the point of contact for external creative partners, photographers, and agencies to support best-in-class executive visibility. Partner with the Authentic Communications team to prepare and manage briefing materials and talking points for speaking engagements, interviews, panels and thought leadership opportunities. Provide top-notch support during events to ensure seamless coordination of activities.
Qualifications
* 7-10 years of experience in managing high-profile individuals in a talent agency, entertainment company or a similar corporate environment.
* Experience in communications, brand storytelling or social strategy.
* Proven track record of building strong relationships with high-profile individuals.
* Strong presence, interpersonal instincts and comfort working closely with C-suite executives.
* Experience navigating high-stakes, high-profile environments—both corporate and cultural.
* Highly organized, proactive and detail-oriented with a collaborative, team-first approach.
* Flexibility to travel and work irregular hours, including evenings, weekends, and holidays, as required.
* Discretion and ability to maintain confidentiality regarding sensitive information.
* A passion for entertainment, celebrity culture, and business.
About Authentic
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
Why Authentic: You’ll have access to resources and scale while leveraging innovative technology in a nimble environment. This is not your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands. At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
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