Role: Commercial Marketing Analyst Reporting to: Senior Revenue Manager Based: Hybrid – Clapham Junction (3 days a week in the office / 2 days from home) Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have the skills, energy, and can-do attitudes that make this a brilliant place to work. We live by our strong values and easy-going, people-first culture. We’re fun, innovative, inclusive, and always up for a challenge. We’re now on the lookout for a Commercial Marketing Analyst to join our Marketing team. If you’re looking for your next step in a fast-paced, values-led, multi-site business this could be the one. What you need to know about us… The Gym Group is not like your average gym! To our members we’re the lowest cost nationwide 24/7 Gym with over 240 gyms and counting! Our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all. We’re 1 in our industry when it comes to our values, our culture and our people – check out Glassdoor if you don’t believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams. We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year. We’ve recently moved into our brand-new office in Clapham Junction, and with our hybrid working pattern and amazing team culture, there’s never been a better time to join us. About the role We’re looking for a Commercial Marketing Analyst to join our high-performing Marketing team and help drive smarter, data-led decisions across our business. You’ll work across CRM, media, channel performance and budgeting — helping us better understand our customers, optimise spend, and unlock growth. This is a great opportunity for someone who enjoys fast-paced environments, collaborating with multiple teams, and turning complex data into clear, actionable insight. What you'll be doing Analyse CRM data to support smarter targeting, customer retention and engagement strategies Build frameworks to track and improve brand awareness and consideration Work with Marketing Mix Modelling (MMM) data to guide smarter budget allocation and improve marketing ROI Assess media spend effectiveness and help shape data-driven channel strategies Partner with the web analytics team to evaluate and optimise channel mix performance (paid and owned) Deliver regular dashboards and one-off deep dives to inform decisions across the marketing team Support audience segmentation and personalisation efforts to boost campaign performance About you Advanced SQL and Excel skills – you know how to manipulate data and get to insights fast 4 years’ experience in commercial, marketing or data analytics Proven ability to turn data into meaningful insights that drive commercial outcomes Experience with MMM, channel mix analysis and media effectiveness modelling Solid understanding of statistics, A/B testing and regression techniques Familiarity with GA4 and Power BI is a bonus A degree in Economics, Statistics, Mathematics, or a related field Meticulous attention to detail and a structured approach to problem-solving A great communicator, able to share complex ideas simply Comfortable working independently and collaboratively in a fast-paced, agile team You must have permanent right to work in the UK (we’re unable to offer sponsorship)