Business Development Manager – Part Time
About Lonkero
Lonkero is an exceptionally fast-growing start-up in the alcoholic drinks segment, focused on building a whole new category of drink in the UK market.
Since launch 18 months ago we’ve:
- Sold over 500k pints of Lonkero across the On-trade, Off-trade and DTC
- Launched in 5 cities, London, Glasgow, Edinburgh, Brighton, Norwich
- Activated at 11 of the UK’s best festivals including Glastonbury, Latitude and Wilderness
- Won the award for Best New Drinks Start Up UK 2024 at the In-Drinks trade show
- Beat our annual revenue targets in just 4 months this year
- Raised over £1,000,000 in capital to fuel our growth
So what’s this Lonkero all about then?
Let’s take a step back. In the UK, around half of consumers drink beer and cider and are happy with their choice. However, for the remaining half, around 70% of them say they don’t have a drink of choice. They end up drinking wine, G&T, cocktails. All great options but compared to beer and cider, these options are high ABV, short & expensive.
But there is a solution! Introducing Lonkero – based on the national drink of Finland, it is the UKs first Finnish long drink, and the only brand razor focused on being a pint-sized beer alternative.
Where you come in
We’re on the hunt for more regional Business Development Managers who are ready to make an immediate impact. You'll play a key role in helping us build a whole new drinks category, driving new business sales and supporting existing customers in your territory.
Reporting directly to the Head of Sales, this role offers a rare opportunity to grow with a fast-moving, award-winning startup.
This offers huge prospects for career progression and a unique opportunity to be part of a team building a whole new category in the UK.
Details
Territories: Scotland, Lancashire, Yorkshire & NE, East Anglia, Bristol & South Wales
Hours: Flexible; 16 hrs per week
Travel: Throughout your territory using your own vehicle
Start date: 1st February 2026
Who are we looking for
Must haves
• A ‘do it now’ attitude: proactive, motivated and hungry to succeed
• Personable, friendly, outgoing, confident and thrives on building relationships
• Commercially minded and tenacious with good grasp of the principles of sales and closing deals
• Tenacity, quick thinking and calm under pressure
• High standards for yourself and others, with a willingness to roll up your sleeves and get stuck in.
Key Skills
• Relationship building
• Competitive mentality
• Planning and organisation
• Commercial understanding
• Problem solving and entrepreneurial
Key experiences
Experience in sales and/ or events within consumer goods or hospitality is a plus—but above all, we’re looking for the right attitude and skills!
What are the objectives of the role?
• Lead and manage your own territory
• Focus on licensed on trade with some off trade activity to support this
• Achieve new distribution targets as set by Head of Sales
• Maximise sales through existing customers by organising support activity alongside our marketing team
• Work with partner wholesalers in your region to maximise sales revenues
What’s on offer?
- 2-3 days’ work per week depending on territory
- c. £30k pa pro rata plus bonuses
- 35p per mile car allowance and parking expenses
- Flexible working hours
- Career progression and ability to define your future path as the business grows
- Being responsible for launching a whole new category in the UK
We’re not just launching a brand—we’re creating a category. If you’re ready to be part of something bold, apply today and help us bring Lonkero to life in venues across the UK!