The Role At Crimson Tide, we’re building something exciting. As a growing AIM-listed SaaS company, we’re looking for a high-performing Account Executive to help drive our next stage of growth. You’ll lead complex sales cycles end-to-end and help customers transform frontline operations with mpro5. We’re looking for a confident, commercially sharp, and highly driven Account Executive (AE) to own the full sales cycle — from discovery and solution design through to negotiation and close. You’ll work with mid-market to enterprise-level organisations, building strong relationships with multiple stakeholders and guiding them through a structured buying process. You’ll receive qualified opportunities from inbound and outbound activity, but you’ll also be expected to self-source pipeline where needed through proactive outreach, referrals, and targeted account development. Your mission is to help us win more of the right deals, faster — while maintaining a high-quality customer experience. Key Responsibilities Own the full sales cycle (Discovery → Close) Lead discovery calls to understand customer goals, current processes, pain points, and success criteria. Qualify opportunities based on need, fit, urgency, and buying process — and confidently disqualify when appropriate. Run tailored demos and presentations, aligned to customer workflows and operational realities. Build and maintain strong momentum through clear next steps, timelines, and stakeholder management. Manage commercial discussions including pricing, packaging, procurement, and contract negotiation through to signature. Build and progress pipeline Take ownership of opportunities generated through marketing, inbound, and SDR activity. Self-source opportunities through outbound outreach, networking, referrals, and targeted account strategies. Maintain a healthy pipeline and ensure consistent progression across deal stages. Stakeholder management & consultative selling Build trust with decision-makers and champions across operations, compliance, facilities, IT, and procurement. Develop a strong business case and articulate ROI/value in a clear and compelling way. Navigate complex buying groups and multi-location rollouts with confidence. CRM, forecasting & sales process excellence Maintain accurate notes, activity tracking, and next steps in the CRM. Provide clear forecasting, deal updates, and pipeline visibility to leadership. Follow and improve our sales process through consistent qualification, deal hygiene, and best practice. Collaboration across the business Work closely with Customer Success and Implementation to ensure a smooth handover from sales to onboarding. Partner with Marketing and BDRs to refine messaging, targeting, and account plans. Feed customer insights back to Product and leadership to strengthen our proposition and roadmap. Essential Skills & Experience Previous Experience Proven experience as an Account Executive (or similar closing role) within B2B SaaS. Strong track record of managing deals from discovery through to close. Sales & Commercial Skills Confident running discovery, presenting solutions, and handling objections. Comfortable negotiating commercials and guiding stakeholders through procurement processes. Strong understanding of sales process, qualification, and pipeline management. Communication Excellent written and verbal communication skills. Able to communicate complex concepts clearly and concisely to a range of audiences. Organisation & Ownership Highly organised, able to manage multiple opportunities and priorities at once. Strong sense of ownership and accountability for outcomes. Tech-Savvy Comfortable using CRM systems and modern sales tools (email, LinkedIn, call tools, etc.). Able to work efficiently in a data-driven, process-led sales environment. Adaptability Thrives in a fast-paced, evolving environment. Adapts quickly to new tools, processes, and customer needs. Team Player Collaborative and proactive — supports colleagues and contributes to team success.