Overview
Elvie is seeking a creative and passionate International Marketing Lead to drive a fast-paced, strategic integrated marketing program. You will own the development and delivery of the integrated marketing strategy for international markets, leading the UK plan and supporting distributor partners across Europe. You will guide a team of channel experts across retail, PR, influencers and paid social to support channel strategies, set the strategic framework for campaigns, oversee local brand guardianship, allocate budgets efficiently, and accelerate brand awareness and commercial growth.
Responsibilities
* Own the development, execution and analysis of the integrated marketing strategy for international markets across brand campaigns, new product launches and commercially seasonal moments.
* Collaborate with internal marketing channel experts to develop campaign strategies (retail, digital, PR, influencers, etc.) that support business objectives.
* Fully own the integrated marketing strategy for the UK, across the full funnel, while supporting international distributor markets with campaign planning, best practices and insights.
* Continuously optimize spend to improve ROI and learnings.
* Monitor and report on campaign performance.
* Build, manage and optimise the full international integrated marketing budget; allocate investments across channels and initiatives to align with brand goals and maximize impact.
* Deliver against P&L goals and objectives.
* Serve as a point of contact between global and local teams to guide messaging, creative assets and media strategies based on local market needs.
* Conduct routine business analysis including monthly reviews and consumer/competitor insights to inform strategy.
* Lead development of local creative briefs and contribute to Global messaging frameworks and content planning.
Qualifications
* 6+ years of experience in an integrated marketing role.
* Strategic thinker with strong analytical skills and creativity.
* Experience in an EU role with understanding of local nuances.
Benefits
* 9-day fortnight for full-time employees (every other Friday off).
* Flexible working arrangements and a culture that values trust and autonomy.
* 25 days of annual leave plus bank holidays; life leave for significant events; 5=10 leave at 5 and 10 years of service.
* Generous parental leave policies; healthcare plans, life insurance, and employee assistance program.
* Tax-efficient group pension scheme and group income protection.
* Employee product perks and discounts; wellbeing support with YuLife and SmartHealth app with GP access for you and your family.
What to expect after you apply
A member of our team will reach out after reviewing your application. Please ensure your application is complete. We review and aim to respond to every application, though we often receive many submissions.
This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to shape your role. Expect an interview process that may vary by position.
#J-18808-Ljbffr