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European Category Marketing (Hot Drinks) & Revenue Growth Manager
The more diverse an ecosystem is, the richer and more resilient it is. This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity. Are you ready to support our mission? Join us and join our movement to make a difference! #ImIn
The European Category Marketing & Revenue Growth Manager drives profitable growth by combining category strategy, innovation management, portfolio optimisation and structured Revenue Growth Management (RGM).
The role is accountable for delivering net revenue growth, margin expansion and portfolio efficiency through data-led decision making, pricing strategy, mix optimisation and innovation leadership. They are also responsible for D-com, OOH and discounter channels from a global marketing perspective, taking ownership of the growth strategy & accompanying innovation pipeline / project execution to grow these channels forClipper.
Responsibilities
* Support and execute the European Hot Drinks category strategy
* Identifyconsumer and shopper opportunities and translate them into clear range and innovation recommendations
* Build robust financial business cases for innovation and renovation projects
* Partner cross-functionally (Supply Chain, Finance, Sales, local markets) to deliver growth and cost efficiencies, whilst reducing complexity
* Lead innovation and renovation projects from concept to launch, ensuring commercial viability and operational simplicity
* Managing overall reduction of complexity in relation to SKUs and factory
* Develop and implement structured RGM frameworks across key markets
* Lead pricing strategy, price architecture and premiumisation initiatives
* Analyse elasticity, promotioneleffectivenessand trade investment ROI
* Drive SKU optimisation and portfolio simplification to improve GM%
* Support annual planning with clear revenue and margin forecasts
* Establish dashboards to trackkey metrics such asNR, GM%,promotionalperformance /ROI& portfolio efficiency / complexity
Data & Strategic Planning
* Leverage market, financial and shopper data toidentifyrisks and growth opportunities
* Translate complex analysis into clear strategic recommendations
* Develop medium-term category growth roadmaps
* Conduct post-launch and performance reviews to embed continuous improvement
KPIs
* Net Revenue Growth
* Gross Margin Improvement
* Category Growth vs Market
* Innovation Success Rate
* Promotional ROI
* SKU Productivity & Portfolio Efficiency
PROFILE & EXPERIENCE
* 5–10 years’ experience in Category Management, RGM, Commercial Strategy or FMCG Marketing
* Strong financial and analytical capability
* Experience working across multiple markets in a matrix organisation
* Fluent English; willing to travel
* Ideal candidate:A commercially sharp, data-driven category leader who combines strategic thinking with pricing and marginexpertise, and who thrives in a cross-functional European environment.
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