Overview
We40re working on an E-commerce Manager role, with our financial services client in Glasgow who will lead the optimisation of their digital sales channels, including website and mobile app and deliver measurable growth in revenue and profit.
This is a fantastic opportunity to take ownership of the e-commerce strategy, ensuring platforms deliver an engaging, intuitive, and customer-first experience that drives recruitment, retention, and development of customers.
The role
As E-commerce Manager, youll shape and deliver the e-commerce roadmap across the website and app. Working closely with Customer Acquisition, Customer Development and Digital CX teams, youll lead continuous optimisation of online sales journeys, ensuring they are efficient, engaging and high-converting. From performance analytics to SEO strategy, youll drive improvements that increase conversion rates, and engagement – while ensuring the right product mix to maximise profitability.
Key responsibilities
* Lead the development and execution of the e-commerce strategy across web and app channels to deliver sales and profit targets.
* Continuously optimise sales journeys, driving higher conversion rates, and stronger engagement.
* Use robust analytics to track performance and uncover actionable insights that inform decisions.
* Own A/B testing and continuous improvement plans to refine customer journeys.
* Develop lead capture and re-marketing strategies for non-converting customers.
* Manage e-commerce development workstreams with both internal stakeholders and external agencies.
* Define and deliver the SEO strategy to increase organic traffic and improve rankings.
* Carry out competitor and market analysis to spot opportunities and emerging trends.
* Lead and develop a line report, fostering a culture of innovation and performance.
* Stay ahead of industry best practice to ensure were continually improving our digital channels.
About you
* Youll be a commercially minded digital leader, combining strategic thinking with a hands-on approach to execution. Youll have a passion for customer-centric experiences and a strong track record of delivering measurable improvements in digital performance.
* Degree or relevant qualification in Marketing, Digital or E-commerce (or equivalent experience).
* Proven experience in e-commerce management across web and app platforms.
* Demonstrated success in optimising customer journeys to increase engagement and sales.
* Strong analytical and quantitative skills 1 comfortable using data to shape decisions.
* Excellent leadership skills with experience managing high-performing teams.
* Skilled in CMS and web analytics tools (experience with DATO CMS desirable).
* Expertise in SEO and SEM best practices.
* Exceptional communication and stakeholder management skills.
* Organised, detail-oriented, and able to manage multiple projects simultaneously.
* Financial services sector experience advantageous but not essential.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
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