Job Title: Senior B2B Analyst
Salary: £37,000 - £42,000
Contract Type: Permanent
Location: Dunstable, LU5 5XE, hybrid working, 3 days in the office, 2 days from home
We’re seeking a Senior Business Analyst to support our Sales team. The Senior B2B Analyst plays a key role in the B2B Sales & Distribution team, providing insights into Premier Inn and customer activities through rigorous analysis and measurement.
You will work closely with B2B senior management to deliver analysis, reporting, and insights that validate strategies, support decision-making, and help maximize revenue and business intelligence.
The role involves leveraging all available B2B data sources and working with senior managers to optimize revenue across Direct Sales (Business Booker, Groups), Indirect Sales (Travel Management Companies, Online Travel Agents), and Premier Inn Business Accounts.
You will also be responsible for creating monthly executive summaries on B2B performance, developing departmental sales targets, and dashboards using PowerBI.
Why You’ll Love It Here:
* Private healthcare
* Up to 10% matched pension
* Up to 60% discount on Premier Inn stays and 25% on our restaurant brands
* Annual incentive of up to 15%
Knowledge & Skills Required:
* Proven advanced analytical skills in a corporate environment, ideally with a numerical or analytical degree.
* Strong interpersonal skills with the ability to communicate complex insights to senior stakeholders.
* Experience with SQL for data analysis (desirable).
* Strong data manipulation and visualization skills, with proficiency in PowerBI (essential) or Tableau (desired).
* Effective communicator capable of exploring challenges and collaborating on solutions.
* Relevant industry experience (hospitality, airlines, retail, etc.) is a plus.
* Highly analytical, curious, with the ability to identify trends and turn data into actionable insights.
We’re Whitbread, the UK’s largest hospitality business with over 1,200 hotels and restaurants. We’re more than that — a team of 38,000 people dedicated to making everyday experiences special for over 5 million guests monthly.
We’re proud to be recognized as a Top Employer for 14 consecutive years, a top apprenticeship employer, and for our commitment to inclusion and diversity, including LGBTQIA+ inclusion and ethnicity initiatives.
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