Job Description
Senior Marketing Manager
B2B Events
Essex based (hybrid)
Up to £60,000
The Role
We’re looking for an accomplished senior marketing professional to lead the strategy and execution for two flagship B2B exhibitions and a thriving digital community.
Reporting directly to the Director, this leadership role is central to shaping brand narratives, driving audience growth, and delivering measurable results.
You’ll lead a team of three, overseeing campaign strategy, brand positioning, content, and digital marketing.
What You’ll Do
* Develop and deliver integrated marketing strategies across digital, social, PR, and partnerships
* Drive audience acquisition and engagement for exhibitions and online communities
* Analyse campaign performance and optimise for maximum ROI
* Manage and allocate marketing budgets efficiently
* Protect and elevate brand positioning across all channels
* Champion innovation — introducing new tools, channels, and AI-led initiatives
* Lead, mentor, and motivate a small but high-performing marketing team
* Collaborate on conference strategy, content, and speaker engagement
* Support commercial teams with sponsor and partner marketing
* Build and manage strategic media and industry partnerships
What You’ll Bring
* Experience of marketing large-scale B2B events, exhibitions, or conferences
* Proven success delivering integrated campaigns that drive measurable growth
* Strong understanding of digital marketing, automation, and content-led engagement
* Excellent copywriting, communication, and stakeholder management skills
* A track record of leading and developing teams
* Data-informed decision-making balanced with creativity and innovation
* Resilience and adaptability in a fast-paced environment