As the AI Marketing Content Lead for Infor, you will own the end-to-end workflow that turns generative AI outputs into polished, on-brand content that drives pipeline and product adoption. You’ll operate at the intersection of AI tooling, content strategy, and creative direction, guiding AI-assisted production while partnering closely with our in-house offshore creative team (designers and reviewers) to ensure every asset meets quality, accuracy, and brand standards. This role matters because it scales high-performing content without sacrificing craft—helping us move faster across campaigns, product launches, sales enablement, and customer education.
This role follows a hybrid work model, with an expectation to be based in our Farnborough office three days per week.
Key Responsibilities
* Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool-specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one-pagers, explainers).
* Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.
* Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for “ready-to-publish” assets.
* Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.
* Partner cross-functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.
Required Qualifications
* Hands‑on experience using generative AI tools (LLMs and image/video assistants) for production workflows, including prompt iteration and evaluation.
* Strong creative direction and editorial judgment—able to elevate rough outputs into compelling B2B narratives.
* Proven project management skills (prioritization, scoping, timelines, stakeholder alignment) in a high‑velocity environment.
* Experience collaborating with remote/offshore teams, with clear communication habits and comfort working across time zones.
Preferred Qualifications
* B2B SaaS/domain fluency: Experience writing or directing content for technical buyers (IT, security, data, ops) and translating product capabilities into clear value narratives.
* Content performance & experimentation: Comfort with A/B testing, conversion‑rate basics, SEO fundamentals, and using analytics to improve briefs, prompts, and creative iterations.
* AI governance & responsible use: Familiarity with ethical AI practices (copyright/IP awareness, disclosure norms, bias checks, source validation) and building lightweight guardrails for teams.
* Workflow automation mindset: Experience integrating tools (e.g., CMS, DAM, project trackers) and using automation/no‑code to streamline briefing, versioning, approvals, and asset distribution.
* Design/content systems experience: Exposure to brand systems, component‑based design, or template libraries that improve consistency across teams and channels.
* Editorial leadership: Experience developing style guides, voice/tone frameworks, and reviewer calibration to keep quality consistent across multiple contributors.
* Global collaboration strengths: Prior work across time zones; bonus for multilingual capability or experience adapting content for regional markets.
Success Metrics (Examples)
* Faster AI‑to‑publish production (shorter cycle time and higher throughput), and high quality/brand compliance (strong right‑first‑time approval rates with minimal revision rounds) and ultimately, measurable pipeline impact from shipped content (e.g., improved conversion rates, pipeline influenced).
What You Will Need
* Strong command of AI content tools (able to get useful drafts fast and refine prompts over time)
* Clear creative judgment to keep everything accurate, on‑brand, and high quality
* Solid project management to move work from brief → draft → review → publish without delays
* Great remote collaboration skills to coordinate smoothly with offshore designers/reviewers
* A performance mindset to learn from feedback and results and keep improving what gets shipped
* Positive attitude and strong interpersonal team skills
* Ability to travel up to 5%
What Will Put You Ahead
* Prefer college degree, AI certifications or related work experience.
* Possessing post‑production video editing skills are a plus. Knowledge or experience with ClickUp, InDesign, Adobe Illustrator and other design and AI tools is preferred.
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