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Head of marketing, brand and communications (chapter area lead) - tesco mobile

Welwyn
Head of marketing
Posted: 21h ago
Offer description

We’re looking for a dynamic Head of Marketing, Brand & Communications (Chapter Area Lead) to deliver and drive our Tesco Marketing strategy at scale - bringing together all marketing sub-functions into one cohesive strategy. This is a senior leadership role where you’ll lead and develop high-performing teams across all marketing channels, champion digital transformation, and deliver impactful brand and communications strategies that engage diverse audiences. You’ll create a strong sense of community and a high-trust environment that fosters collaboration, talent development, and cross-skilling. Provide strategic leadership across the full marketing funnel, from campaign development and execution to digital acquisition, trade retail, social, and CRM. Build and nurture a collaborative chapter culture that drives innovation, knowledge sharing, and continuous improvement. Coach and develop marketing teams, ensuring capability growth and cross-functional expertise. Embed a customer-first mindset across all marketing activities, focusing on digital adoption and leveraging data, insight, and analytics to increase loyalty and drive growth. Manage senior stakeholder relationships, including significant exposure to executive and board-level decision-making. Oversee agency and supplier partnerships to deliver best-in-class marketing solutions. Own commercial performance: set and manage budgets (over £20m), deliver accurate forecasting, and apply ROI/ROMI modelling to optimise spend. Champion data-driven decision-making, leveraging econometric modelling and brand/customer metrics to inform strategy. Proven experience in leading and developing marketing teams across multiple channels and disciplines. Strong track record of building high-performing, collaborative teams and fostering a culture of trust and growth. Strategic leadership skills with experience influencing senior stakeholders and operating at exec/board level. Commercial acumen with expertise in budget management, forecasting, and performance modelling. Deep understanding of digital marketing and experience driving digital transformation. Analytical mindset with strong data interpretation skills and experience in econometric modelling. Excellent relationship-building skills and a solution-oriented approach. Experience managing agency and supplier relationships effectively. LI - EF1 LI - Hybrid

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