Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London.
This is a hands-on, end-to-end role at the heart of our CRM activity, giving you the opportunity to shape best-in-class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.
Main Responsibilities Will Include:
1. Owning the end-to-end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo
2. Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes
3. Building, maintaining and optimising automated lifecycle flows including welcome, post-purchase, cart abandonment, browse abandonment and win-back sequences
4. Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content
5. Executing campaigns across multi-market and multi-currency environments, supporting localisation for European audiences
6. Designing and executing A/B tests across subject lines, content, send times and seg...