Description
Step into a role where youll bring passion, pace and personality to a vibrant mix of retail venues across the resort.
As our Assistant Satellite Shops Manager, youll play a key part in delivering brilliant guest experiences, supporting commercial success and keeping our shops looking fantastic day after day.
Youll be the right hand to the Satellite Shops Manager, ensuring plans, standards and processes are delivered consistently and confidently taking the lead whenever theyre not on shift.
This is a hands-on leadership role where youll guide teams, elevate service and help shape engaging, well-presented retail environments that guests love.
Youll support an exciting portfolio of venues including The Butlins Store, Mega Treats, Toy Box, Show Time Studios and The Hire Shop each with its own personality, product mix and opportunities to shine.
You will:
Implement commercial, operational and visual merchandising plans set by the Satellite Shops Manager.
Drive accurate stock routines, loss prevention standards and product availability across all outlets.
Be highly visible across the shops, leading the team on shift, coaching in real time and delivering consistently high retail and service standards.
KPIs
Guest NPS & retail shopping experience
eNPS & team engagement
Sales growth & category mix support
Stock loss %, waste %, scanning accuracy & stock integrity
Hire shop compliance, equipment handling & damage reduction
Photo package sales & conversion support
Labour productivity & on-shift deployment accuracy
RPRPRT Right People, Right Place, Right Time
Audit & compliance results
Team retention & development support
General Duties & Key Accountabilities
Guest Experience & Retail Service Leadership
Lead the delivery of excellent guest experience across all satellite outlets, following standards set by the Satellite Shops Manager.
Ensure store presentation, Venue standards, cleanliness, signage and stock availability are maintained daily.
Support queue management, service flow and guest interactions during peak periods.
Provide hands-on coaching on the shop floor, modelling positive, friendly and helpful service.
Support the delivery of safe and smooth photography and hire shop experiences.
Commercial, Stock & Business Performance
Support stock routines across all shops, including:
1. stock integrity checks
2. waste logging
3. product rotation
4. loss prevention routines
5. accurate scanning & till operations
Implement merchandising, seasonal displays and promotional activity as briefed by the Satellite Shops Manager.
Support sales performance by ensuring the team understands daily priorities, promotions and product focus areas.
Ensure labour plans created by the Manager are deployed correctly on shift.
Support rota preparation, payroll accuracy and real-time staffing decisions.
Contribute to the delivery of photography and hire shop profitability through strong execution of processes.
Team Leadership, Culture & Development
Lead the team on shift, ensuring clear communication, strong standards and consistent expectations.
Deliver on-shift coaching, induction support and training in guest service, scanning accuracy, Venue standards and loss prevention.
Support 1:1s, PDPs, performance conversations and succession planning as directed.
Create daily and weekly objectives for Shift Managers that support revenue generation, queue management, profit protection, compliance, Guest experience and team experience.
Role-model Butlins Values and Leadership Behaviours at all times.
Help develop a multi-skilled team capable of working across all retail outlets.
Contribute to team retention by fostering a positive, supportive and inclusive team culture.
Operational Excellence, Safety & Compliance
Ensure compliance with food safety (sweets), H&S, COSHH, security, loss prevention and relevant licensing requirements.
Support robust cash handling processes, including floats, safe checks, variances and escalation.
Maintain audit readiness across retail stores, stockrooms, photography zones and hire shop areas.
Ensure hire shop equipment is safely logged, checked, cleaned and documented.
Complete daily opening/closing routines and escalate risks promptly.
Take full accountability for safe operations during the Satellite Shops Managers absence.
Cross-Resort Collaboration & Leadership
Support the Satellite Shops Manager in working with Commercial & Procurement on range, pricing and promotional execution.
Partner with Loss Prevention to support variance control and shrink reduction.
Collaborate with Entertainment and Guest Operations for photography support at resort events.
Share best practice with peers across the resort and support cross-venue needs during peak periods.
Support wider resort operations including arrivals and large-scale trading surges.
Key Knowledge/Experience & Qualification Requirements
Experience in a retail, photo retail, gift, toys, sweets or convenience environment.
Understanding of stock processes, loss prevention routines and retail standards.
Willingness to learn photo retail processes and hire shop procedures.
Experience supervising shifts, coaching others or leading small teams.
Strong communication skills with the ability to motivate and support team members.
Ability to stay calm, organised and effective during busy trading periods.
Problem-solving skills with a hands-on, proactive approach.
Ability to prioritise effectively across multiple venues and adapt to fast-changing needs.
About Butlin'sAt Butlins, were all about fun, excitement, and adventure by the bucketload! For over 80 years weve been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.
Ask any of our team, past and present, and one of the best things theyll say about working at Butlins is our culture! Were all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.
So, if you want a role where you Create Smiles, where you arent afraid to Get Stuck In and where the team genuinely Cares For Each Other this could be the perfect fit for you.
There has never been a more exciting time to join Butlins!
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