Job Title: 12 month contract CRM & Loyalty Executive
Location: Worcester (3 days in office)
The Company
A fast-scaling eCommerce brand operating at the intersection of health, performance, and longevity. With a strong digital presence and loyal customer base, the business is focused on driving repeat revenue, increasing customer lifetime value, and building a best-in-class customer journey.
The Role
The CRM & Loyalty Executive will own the day-to-day execution and optimisation of all customer lifecycle communications across email, SMS, and retention channels. This is a data-driven, commercially focused role where you will directly impact revenue through segmentation, automation, and campaign performance.
Experience required
* You will have a minimum of 2 years’ experience in CRM, email marketing, or retention marketing and experience within eCommerce or DTC.
* Experience of and a strong understanding of customer lifecycle and retention strategies, experience with segmentation, automation, and A/B testing is essential.
* Strong campaign ROI and continuous optimisation
* Experience of increasing customer lifetime value (CLTV)
* Brilliant communication skills and a team player