Title: Senior Director Marketing, Instruments
Location: Remote (UK)
Overview
We are looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio's core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing. Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.
What You'll Do
Own Brand & GTM Strategy: Define Spitfire Audio's brand vision, positioning, and customer narrative
Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio's place in the Splice brand architecture
Lead Campaigns & Growth: Drive GTM execution across launches, evergreen growth, and seasonal moments
Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)
Drive Conversion & Lifecycle: Optimise acquisition, activation, conversion, and retention journeys across the funnel
Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
Partner closely with ecommerce and web teams to improve conversion and merchandising
Partner with Product & Data: Translate product and AI innovation into compelling, creator-centric value propositions
Shape pricing, packaging, and positioning across perpetual and subscription business models
Lead & Scale the Team: Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
Build a highly data-driven marketing culture
Portfolio-Level Leadership: Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists
Qualifications
12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.
Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
Proven experience managing and developing high-performing teams with multi-layered reporting structures.
Strong brand leadership experience, ideally with premium, creator-led brands.
Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.
Strong cross-functional leadership with product, engineering, design, and commercial partners.
Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.
Excellent communication and storytelling skills, with confidence presenting to senior stakeholders.
Benefits
Private healthcare, including 24/7 digital GP access, mental health support pathways, and a range of pre-claim services
Life assurance, income protection, and critical illness coverage
Generous time off: 20 days of annual leave plus UK bank holidays, 5 additional discretionary days, and a company-wide winter break
Workplace pension scheme
Employee benefit and retail discounts
Cycle to Work and Tech schemes (tax-efficient benefits)
Monthly ClassPass credits
Regular company-wide social events
Annual learning & development stipend
Exclusive company merch and swag drops
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Splice is an Equal Opportunity Employer
Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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