Position Overview
The chosen Digital Marketing Executive will work with, assist, and report to the firm's Digital Marketer. Your role is to generate leads through Google Ads and increase the firm's online marketing efforts, with a focus on SEO too. This role is ideal for someone experienced in lead generation, passionate about digital marketing, keen to gain experience in the legal sector, and eager to contribute to the growth of our firm.
You will be gaining first-hand experience in PPC, specifically Google Ads, and SEO, working on the firm's Google Ads account and website.
Key Responsibilities
* Manage the firm's Google Ads campaigns, create ads, and use data to identify opportunities and gaps.
* Learn, conduct tasks, and gain experience on our Google Ads account
* Structure and create SEO-driven blog posts for the firm's website and landing pages.
* Monitor and respond to online reviews, helping manage the firm's online reputation.
* Conduct competitor research to identify opportunities and gaps within the market.
* Analyse website performance for optimisation.
* Design, create, and manage content for the firm's social media platforms (Instagram, Facebook, TikTok, LinkedIn, X).
* Complete general marketing administration duties.
Experience & Skills
* Proven record of generating leads through PPC platforms.
* Qualification/s in online advertising, digital marketing, or SEO.
* Experience in a digital marketing role.
* Familiarity with digital marketing tools (Google Ads, WordPress, Google Search Console, Google Analytics, Ahrefs, Meta Business Suite, Canva, etc.)
* Able to analyse data and create actionable insights.
* Excellent written and verbal communication skills, with a strong attention to detail.
* Good organisational skills; able to manage multiple priorities.
* Proactive, able to work independently and as part of a team.
Job Type: Full-time
Pay: £30,000.00 per year
Benefits:
* Company events
* Company pension
* Flexitime
* Free parking
* On-site parking
Ability to commute/relocate:
* Liverpool L7 9PG: reliably commute or plan to relocate before starting work (required)
Experience:
* Lead generation: 1 year (preferred)
Work Location: In person