Join to apply for the Content Marketing Manager role at Smiley & Co, Ltd.
Location: Crewe, Cheshire
Salary: £30,000 - £35,000 per annum
Vacancy Type: Permanent, Full Time
The company is looking for a Content Marketing Manager to join their marketing and communications team in Cheshire. Reporting to the Head of Marketing and Comms, you’ll play a pivotal role in creating and managing compelling content that brings the Property Group brand and projects to life.
Responsibilities
* Develop and deliver engaging, on-brand content across multiple formats, including website copy, press releases, case studies, social media posts, newsletters, project profiles, and marketing collateral.
* Support the development and execution of a content strategy that aligns with the company's business objectives and target audiences.
* Manage and grow the company's presence across key digital channels, the company website, and email campaigns.
* Translate complex planning and property proposals into clear, accessible narratives that resonate with both technical and non-technical audiences.
* Support the creation of thought leadership content that showcases the company's expertise in land promotion, planning, and development policy.
* Collaborate with business development, sales, and planning teams to produce materials that support the development pipeline.
* Ensure all content reflects the company's brand tone, values, and visual identity.
* Stay up to date with planning policy updates, property market trends, and industry developments to identify timely content opportunities.
Skills and Qualifications
* 35 years of experience in content marketing, communications, or copywriting, ideally within property, construction, or professional services.
* Exceptional writing and editing skills, with the ability to craft engaging content for B2B audiences.
* Strong understanding of digital marketing channels, Google Ads, and email campaigns.
* A proactive approach to identifying stories and opportunities that align with company goals.
* Ability to simplify technical topics (e.g., planning policy, land strategy) into clear, engaging messages.
* Collaborative mindset, comfortable working with cross-functional teams such as planning, sales, and development.
* Familiarity with analytics tools (e.g., Google Analytics, CRM platforms / HubSpot) to track performance and inform improvements.
* Experience in the property development, land promotion, or construction sector (Desirable).
* Understanding of the UK planning system and its stakeholders (Desirable).
* Experience managing or briefing external creative agencies and PR partners (Desirable).
Benefits
* Salary of £30-35k per annum.
* 25 days holiday + bank holidays (with leave increasing with tenure).
* Early finish on Fridays.
* Summer and EOY Parties, and team socials.
* Pension Scheme and incentive package.
* Free on-site parking.
* Long service awards, including additional holiday entitlement.
To Apply
If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.
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