Urbanest is a leading provider of premium student accommodation in London, known for its focus on quality, innovation, and student experience.
Founded in 2008, Urbanest has grown to operate nine properties in prime Zone 1 locations across central London. The company works closely with major universities and collaborates with award‑winning architects to design residences that maximise space, light, and modern living. Each property is tailored to meet the needs of students, offering safe and secure environments, excellent transport links, and 24/7 on‑site support teams.
Urbanest positions itself as “student living made better,” combining high‑quality rooms with sector‑leading service, vibrant social spaces, and a strong emphasis on wellbeing and community.
We are seeking a dynamic and commercially driven Group Sales and Partnerships Manager to lead our academic year and seasonal leasing strategy, with a particular focus on group bookings and B2B partnerships across our central London purpose-built student accommodation portfolio. This pivotal role will be responsible for driving occupancy through targeted outreach, strategic account management, and the execution of block booking campaigns with universities, language schools, short course providers, internship programmes, and corporate partners.
The successful candidate will develop and deliver a summer leasing strategy aimed at securing group bookings from language schools, summer programmes, universities, and corporate clients, while also identifying new opportunities with international education agents, tour operators, and institutional partners. Building and maintaining strong relationships with key accounts will be essential to ensure long-term partnerships, and you will work closely with the marketing team to create tailored account-based campaigns. Alongside this, you will support benchmarking against competitors and help identify new target markets and opportunities for product and service innovation.
We are looking for someone with proven experience in B2B sales, account management, or group bookings, ideally within PBSA, hospitality, or education, combined with experience operating within or selling into blue-chip environments and exposure to high-performing sales cultures. Strong commercial acumen, excellent negotiation skills, and outstanding communication and relationship-building abilities are essential. Experience with CRM platforms and data-driven sales strategies is required, alongside the ability to work independently in a fast-paced, target-driven environment. An existing network within student accommodation, education, travel, or hospitality, as well as experience with international markets and familiarity with seasonal leasing cycles, would be highly desirable.
The candidate pack can be viewed at Urbanest - Group Sales and Partnerships Manager
For more information about this role, please contact Urbanest’s retained search partners MRG (The Management Recruitment Group) who are managing this assignment.
All applications should consist of a CV and be sent to Anna Kacprzak Anna.kacprzak@mrgglobal.com