Job Description
We are looking for an Engagement Producer to join us at the Liverpool Echo. This role owns day‑to‑day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations.
You will be a social media mastermind, utilising various platforms including Facebook, TikTok, Threads, Whatsapp and more to drive engagement to build revenue. You’ll curate high‑impact newsletters, launch engagement initiatives to convert casual readers into registered users, and find fresh off‑platform routes to amplify content after publication.
With a test‑and‑learn mindset, you’ll analyse engagement metrics across channels to optimise tactics, provide agile cover for Audience Editors when needed, and stay ahead of digital trends - recommending new tools and channels while championing best practice to boost reach, loyalty and conversion.
This role is based in our Liverpool city centre Hub and we are therefore open to candidates based in and around Liverpool.
About us
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through ...