Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
What you’ll do
The SEO Manager will be responsible for helping Vodafone Group and the OpCos build an overall SEO strategy. The SEO manager will play a leading role in identifying, selecting, implementing, and leveraging critical tools & platforms to ensure success. The successful candidate will be an experienced SEO practitioner and a true influencer in the organisation who can play a leading role in helping Vodafone achieve significant organic traffic growth.
1. Drives commercial digital marketing strategy enabled by martech/adtech/ marketing science capabilities focusing on Search engine marketing and SEO.
2. Works with the local markets to explore new optimisation methods towards improving organic performance.
3. Analyse organic search performance data and support relevant insights and action plans around keywords, landing pages, content, competition and more
4. Consult local markets to identify opportunities and develop solutions to improve performance at scale in search and other acquisition channels
5. Analyse metrics for the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business
6. Act as a “Test & Learn Ambassador”, expands testing culture to the markets by new performance marketing scenarios
7. Understand best practices in growth, proactively bringing new ideas and best practices to the team
8. Ownership of SEO community from Group perspective
9. Responsible for supporting SEO audit activities across the SEO community
Who you are
10. Experience of driving SEO performance in a similar organisation and/or industry
11. Excellent understanding of the digital marketing ecosystem and marketing tools (including search marketing software)
12. Ability to define measurement plans and analyse data to gain insights and drive business decisions
13. Passion for staying current on the latest search marketing trends including AI search and how businesses need to adapt
14. Strong customer focus and commercial acumen
15. Excellent influencing, storytelling and stakeholder management skills
16. Project management skills and experience
17. Experience of working with external agencies and vendors
18. Digital marketing consultancy background would be a plus
19. Experience in Agile Ways of Working would be a plus