Marketing Manager
Location: Hybrid, Office based in York, YO10 5DG
Salary: £48,484 per annum
Contract: Full Time, Permanent
Benefits:
• A generous pension plan with USS
• Enhanced family leave benefits
• 31 days’ annual leave, plus bank holidays
• Flexible working hours
• Remote/Hybrid work
The Role:
As our Marketing Manager you will enjoy working as part of a team to build a marketing plan with a 12-month horizon, managing multi-channel campaigns to drive awareness and generate leads across different audience segments.
You will oversee brand management within your campaigns, ensuring consistency across all markets and working with external partners to maintain brand standards.
As our Marketing Manager you will also be responsible for:
• Develop integrated marketing campaigns for specific services, managing new resource launches, and creating innovative approaches to promote Advance HE's mission and offerings.
• Working closely with cross-functional teams, including Communications and content developers, to commission diverse content that drives customer engagement and action.
• Conduct continual analysis to understand the target market’s challenges and behaviour drivers, develop audience segmentation strategies, and create test-and-learn approaches to deliver campaigns success
• Manage cross-channel marketing budgets in delivering campaigns.
• Establish robust campaign effectiveness measures and provide recommendations for improvement.
• An awareness and compliance with legislation, as directed by the Head of Marketing, in the creation of printed and digital marketing materials and assets.
• Building relationships across all organisational levels, taking an account management approach with internal stakeholders and external partners.
• Provide guidance to team members and support cross-functional working.
In order to be successful in this role you must have / be:
Essential:
• Demonstrate experience of working in a marketing role,
• Experience of developing a marketing plan and delivering campaigns
• Proven experience of working with marketing agencies, designers and other suppliers
• Experience of managing campaign dashboards and providing effective reporting associated with this
• Educated to a degree level or equivalent with appropriate and relevant experience to the role
• A successful track record in collaboration and community, and empowering individuals
• Experience in a broad range of marketing principles, including online and offline, above and below the line.
Desirable:
• An understanding of thr higher education sector and its policy context
• Experience of managing budgets (of up to £250k)
Advance HE is a member-led, sector-owned charity that works with institutions and higher education across the world to improve higher education for staff, students and society.
Our strategic priorities of: maximising membership impact and value, supporting leadership, management and governance development for transformational change and developing educational excellence for the higher education of the future supports the work of our members and the sector.
It is our people and the people we help that really make us who we are!
To apply:
If you have the skills and experience required for this role, please click on Apply today to be taken to our site to complete your application.
Advance HE is committed to providing equal opportunities for everyone regardless of their background.
No agencies please