🦷🍎 Senior Brand Manager – Health/Oral Care Brand
🏢 Location: London (Hybrid 2-3 days/office)
📝 Contract Type: Permanent
💰 c.£55-62K Package plus Bonus & Excellent Benefits
📌 Ref: TP448526
Use your exceptional strategic and creative thinking skills and commercial savvy to shape the future of a much-loved personal care brand and drive real growth in the competitive and dynamic UK market.
* Lead strategic brand development for this long-established consumer brand with P&L ownership and commercial impact
* Shape brand strategy, pricing and growth opportunities through deep consumer insight and market analysis
* Drive innovation from concept to market launch, managing the complete NPD/EPD agenda
* Build and execute integrated comms campaigns across traditional, digital and social channels
* Work with a creative, energetic team that values individual development and proactive contribution
Our client is a well-known multinational player in the beauty & healthcare sectors, managing much loved brands across the UK market spanning oral care, health and personal care. The UK market is a lead market for innovation and marketing comms, and prides itself on its dynamic, innovative and collaborative, team-driven culture, where people contribute to building an exciting, positive and creative atmosphere, building robust and rewarding careers.
🔦 Position Overview
Seeking an experienced SBM to lead a key brand with multiple SKUs, and drive its growth through strategic brand management, team leadership, product innovation and innovative marketing campaigns. This is an excellent opportunity to progress your career with a company that values strategic thinking, creative problem-solving and strong commercial performance.
As SBM, you'll take ownership of UK brand strategy and commercial performance, leading cross-functional teams to deliver growth. You'll develop compelling brand plans grounded in consumer understanding and market trends, manage ££ substantial marketing budgets and drive NPD from concept to commercialisation. Your work will directly impact brand performance, market share and profitability, whilst also supporting the company's international expansion and brand integrity across multiple markets. 🎯
📒 What you’ll be doing from Day 1
* Developing strategic brand plans based on consumer insight and market analysis, setting clear objectives, priorities and annual targets
* Managing brand P&L, monitor performance metrics including volume, sales value, GP and market share, identifying growth opportunities
* Leading pricing strategy and conduct price elasticity analysis to optimise commercial returns
* Creating and managing the innovation funnel, developing new product concepts and taking them through the stage-gate process
* Writing compelling NPD briefs and guiding technical teams through the development process
* Leading consumer insight/research and market testing to validate brand and product strategies
* Developing packaging with design agencies, ensuring brand consistency and market appeal
* Managing marketing, comms and media agency relationships, ensuring effective execution across all media channels
* Working closely with Sales & Customer Marketing teams to drive synergy and identify promotional opportunities
* Supporting international brand success by ensuring brand integrity, developing local market artwork and learning from global markets
* Managing budgets tightly, ensuring accurate allocation and strict financial control
🌟What we are looking for
* Significant brand marketing experience with FMCG or Consumer Health/OTC brands
* Strong track record developing clear and ambitious brand strategies and annual marketing plans
* Extensive experience creating and managing ATL, BTL and digital marketing campaigns
* Substantial experience leading NPD/EPD from concept generation to commercialisation
* Exceptional strategic thinking skills and a can-do attitude
* Excellent analytical skills including financial analysis, market research and data interpretation
* Excellent communication, presentation, interpersonal and influencing skills
* Additional European languages desirable but not essential
* Strong Academic background ideally with a marketing or business focus
How to Apply
If you’re looking for a real challenge and have the skills & experience to take on this role, please send your CV to Adam Tarsh ASAP. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email