Description
:
ROLE: Digital PR Executive
AGENCY: Havas Market
LOCATION: Leeds
In partnership with Workstyle Pioneers
Havas Group UK
Based in London’s King’s Cross – 26 different agencies make up the Havas UK Village. As others attempt – and struggle – to integrate and simplify their offer, we continue to pioneer the UK’s only truly integrated model. We are the only UK communications network to share a single building with every other specialist business in our network, all under a single P&L, which means we can draw on broader expertise to create bespoke teams.
Our agencies are made up of three main groups, linking Creative, Media and Health services. We work with some of the most recognisable brands to form strategic and creative partnerships, guiding our clients towards their marketing and communication objectives. We are a bustling group of agencies filled with passionate individuals who all bring their own expertise and work together across varying teams and disciplines. We provide first class services for our clients through a whole spectrum of agencies and departments, including strategy, analytics, media planning, creative, design, UX&UI, social media, public relations, integrated marketing and much more.
Workstyle Pioneers
This job has been created in partnership with Workstyle Revolution CIC. It is part of their 'Workstyle Pioneers' initiative. The goal of the Workstyle Pioneers initiative is to close employment gaps for groups who are structurally excluded from work. These groups are carers, those who have mental health challenges, disabilities or long-term illness, those age 60+, those who are neurodivergent, and parents. You don’t need any previous experience – we’re more interested in what you will bring, not what you can already do. We're especially keen to hear from candidates who are new to our industry, have an interest in what we do, and identify as coming from underrepresented backgrounds.
About Havas Market
We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.
Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social).
We have defined shared values that shape the way we work and what we expect from our people:
1. Human at Heart: You will respect, empower, and support others, fostering an inclusive workplace and creating meaningful experiences.
2. Head for Rigour: You will take pride in delivering high-quality, outcome-focused work and continually strive for improvement.
3. Mind for Flair: You will embrace diversity and bold thinking to craft brilliant, unique solutions.
Our Digital Activation Team
All brands under HM are serviced by a centralised digital activation function - a scaled team of 250+ experts spanning Paid Performance (PPC), SEO, affiliates, social, programmatic and commerce in the UK. This new support role sits within the SEO specialism within the Digital PR team and will be dedicated to working on clients under the Havas Market brand.
The Role – Digital PR Executive
During the 6 month programme, you will have the opportunity to:
4. Work with some of the most recognisable brands in the world – from household names in education, automotive, and retail. DPR is a critical channel for building awareness for these clients.
5. Work closely with the DPR AM to execute DPR campaign activities for a portfolio of clients, including elements such as campaign delivery, media relations, influencer marketing and social.
6. Support in executing the promotion and outreach plan, liaising with the DPR Manager on the right audience, their interest, media requirements, and trends.
7. Fully utilise proprietary tools to source and manage contacts and take ownership of the database by keeping contact notes and information up to date with information needed to determine target’s interest in our work.
8. Create and manage promotion and media lists, advising the content team on the targets’ preferred content medium.
9. Use and identify new tools and techniques to source websites and publications for promotion.
10. Expertly source quality targets in an efficient manner by conducting research and pulling together lists of relevant websites and publications.
11. Identify data sources for campaigns, cut and analyse data sets with the DPR AM to back up ideas to create compelling stories for press releases.
12. Understand how to navigate through communities, identifying influencers, their followers, their interests, and where they interact.
13. Be accountable for your own output and report to Digital PR Managers on your promotion success; proactively escalate potential issues and improve results, where needed.
14. Report to and liaise with the rest of the team and proactively propose new techniques and direction if results are not coming in.
15. Learn to pitch in stories to targets, making expert decision on the right medium (face to face, e-mail, phone) that will lead to highest chance of coverage, shares and links. Be persistent and follow up on your communication.
16. Understand trends, talking points, upcoming features, etc. and follow influencers to keep up to date with popular topics.
17. Over time manage relationships with key targets, coming up with new innovative ways to create positive relationships between the company and them.
18. Responsibility for reporting, both internally and to clients, to ensure regular updates are provided that cover progress, insights and performance impact of DPR activity.
19. Confidently able to use our suite of DRP and SEO tools to deliver against client campaigns, while maintaining an understanding of the latest changes within this tool set.
20. Assist with finance and billing related activity as required, i.e. getting bookings on the systems, helping with recons against client budgets etc.
Does this sound like you?
21. You have a drive and enthusiasm for what we do.
22. You have an appetite to grow and learn on the job.
23. You’re confident, pleasant and polite.
24. You’re a creative thinker and can problem solve and come up with solutions.
25. You identify as a member of at least one of the 7 groups outlined above*.
26. You have been unemployed for at least the last 4 weeks and are available to start work in the next 4 weeks.
27. You are not on a government supported training scheme or doing unpaid work for a family business.
You should have these skills:
28. There are NO formal qualifications or previous experience needed for this role – come with a growth mindset and be ready to seize every opportunity.
29. Computer aptitude (MS Office suite) and keyboard skills would be helpful.
30. You must have basic arithmetic/numeracy skills.
31. Communication – fluent and professional verbal and written English – you should understand grammar, punctuation and syntax, and be able to write and proofread work to an elevated level of detail.
On the programme, you'll benefit from:
32. Being paid a Real Living Wage for the duration of the contract.
33. A dedicated Buddy.
34. Wellbeing and mental health support.
We work in a hybrid working model – in office and remotely
Our roles are normally ‘hybrid’, which means that our people work some of time in the office and some time working from home. The exact split of time across the office and home is often dependent on each team and the requirements of the work tasks on any given week.
For this role, we will be applying the principles of workstyle. Workstyle allows you to personalise the way you work to better fit your life rather than the other way round. To work effectively in a workstyle way requires self-awareness. Balancing its freedom with the need to deliver high-quality work on time is essential. Working in a workstyle way means a focus on outcomes; it shifts attention from being present, whether digitally or in person, and values the work you deliver and produce.
Training in how to work in a workstyle way will be provided as we develop the working model together based on both the role and your individual requirements.
*Particularly seeking disabled applicants
Whilst the Workstyle Pioneers programme as a whole focuses on all structurally excluded groups, for this role we are particularly interested in receiving applications from candidates who are disabled, deaf, neurodivergent, or with a long-term health condition. In other words, people who face additional physical or attitudinal barriers because of an impairment or long-term health condition. Our goal is to create more opportunities for disabled people within the workforce and close employment gaps.
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Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.