Job Description
Our client is looking for a Marketing Manager to lead the global go-to-market (GTM) strategy and rebrand of its AdTech platform.
This is a high-impact role at the intersection of product, marketing, and engineering, focused on elevating the platform’s market presence and narrative through compelling content, thought leadership, and event strategy.
Key Responsibilities:
* Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals
* Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging
* Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships
* Drive external communications across channels
* Plan and execute sponsored and owned events, partnering closely with internal teams and external vendors
* Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness
* Collaborate closely with Product, Engineering, Product Marketing, Legal, and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap
What We’re Looking For:
* 7+ years in B2B marketing, brand strategy, or partnerships marketing
* Experience in AdTech, Digital Marketing, Mobile Gaming, or Performance Marketing industries
* Demonstrated strength in content development—writing/editing across multiple formats and for varied audiences
* Strong stakeholder management and collaboration skills, especially with Product and Engineering
* Experience driving go-to-market strategy, content creation, and cohesive brand storytelling
* A data-driven mindset—comfortable analyzing metrics to guide messaging and strategy