Role Overview
Digital Mobile Marketing Manager role at Aerbo & Hansen Aps. Global iGaming client with multi-million-pound search budget focused on UK, Spain, Canada, LATAM. Fast-paced collaborative environment. Looking to drive performance, creativity, excellence.
Key Responsibilities
* Set up, optimize, report on mobile campaigns: App-to-app Display, Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
* Plan, deliver and execute monthly, quarterly, annual marketing plans with Digital Marketing Manager and Country Managers globally.
* Monitor and deliver mobile performance within KPIs: growth volume, conversion rates, CPA, LTV.
* Report on channel performance daily, weekly, monthly to stakeholders.
* Communicate with, challenge and influence senior stakeholders.
* Deliver complex mobile marketing strategies, identify in-app fraud, mitigate, assist on ASO, creative, conversion optimization.
* Identify and provide evidence on assisted conversions to stakeholders.
* Collaborate on marketing plans for mobile campaigns.
* Identify and test new channels outside existing mix to add scale.
* Assist on in-housing additional markets 2025-2026 per plan.
* Identify opportunities for automation and efficiency through advanced technical solutions.
* Work closely with internal BI team and Marketing Analyst to identify cost savings and enhance performance.
* Develop robust tracking and measurement systems with BI/MA and other stakeholders.
* Collaborate with Interim Head of Mobile to build robust test and learn creative strategies.
Qualifications & Experience
* Minimum 4 years experience in Mobile Marketing within the UK; experience in other markets highly beneficial.
* Previous experience in iGaming industry advantageous.
* Experience working in a digital performance agency a plus.
* Proven ability to build and execute creative strategies that drive measurable results.
* Hands‑on experience across major performance marketing platforms: Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads.
* Expert understanding of digital tracking, measurement, reporting tools: AppsFlyer; Mobile Fraud Prevention tools; Analytics platforms: Firebase, GA4.
* Experience in digital marketing planning and forecasting.
* Excellent written and verbal communication skills; engaging stakeholders.
* Strong teamworking and relationship‑building; experience collaborating across multiple countries.
* Exceptional organisational and multitasking; manage multiple projects.
* Deep understanding of online marketing concepts, strategies, best practices.
* Up to date with latest search and platform innovations; maintain contacts within mobile marketing industry.
* Experience working with multinational organisations; understanding cultural and regulatory differences.
* Highly data‑focused; gather insights, identify actionable trends, present findings clearly.
* Tech‑savvy; evaluate, purchase, implement new technologies.
* Strong analytical acumen to uncover insights and craft compelling narratives.
Benefits
* 24 days annual leave, additional days after 3 years of service.
* Hybrid model: 3 days office, 2 days remote.
* Competitive salary plus annual bonus (eligible after probation).
* Private healthcare and life insurance upon completion of probation.
* Participation in company pension scheme.
* Monthly lunches, corporate gatherings, many activities.
* Chance to advance professionally inside one of the world's largest iGaming organisations.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Marketing Services
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